The top 10 international Pay Per Click Industry News from September 18 to 25, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) What a study over 4,000 accounts reveals about BFCM strategy for Google Ads
As every year, Optmyzr previews some suggestions based on data analysis from its 4,200 customers (Lakshmi Padmanaban)
https://www.optmyzr.com/blog/google-ads-bfcm-2026/
2) Meta is preparing to block links in posts (unless you subscribe MetaOne)
Many have reported the news, but I chose Jon Loomer’s post, which also captures the mood of many SMMs.
https://www.linkedin.com/feed/update/urn:li:activity:7507805001667366912/
3) The announced push towards UCP is here
Many Shopify e-commerce are currently receiving emails about the automatic activation of Universal Commerce Protocol
https://www.seroundtable.com/google-native-checkout-emails-42140.html
4) Feed optimization is now even more important
Reva Minkoff reflects on the fact that the most important news from the Google Rethink event are focused on product feeds
https://www.linkedin.com/feed/update/urn:li:activity:7507475524324196352/
5) Why does TikTokAds work so poorly (compared to Meta) for promoting apps?
David Vargas posts data from various accounts and wonders why there’s such a difference in user (or bot) interactions
https://www.linkedin.com/feed/update/urn:li:activity:7508772804960448513/
6) Is your CPC rising relentlessly? Here’s how to understand why
Dii Pooler shares a great post explaining all the possible causes of increased cost-per-click and how to identify the right ones.
https://www.ppc.live/post/quality-score-isn-t-the-whole-reason-your-cpcs-are-rising-in-2026
7) Initial observations of LSA campaigns in PMax
Jyll Saskin Gales shares her initial reflections after having seen the first Local Service Ads campaigns integrated into PMax
https://www.linkedin.com/feed/update/urn:li:activity:7509210912562642944/
8) ChatGPTAds: the biggest mistake for a shop
Benjamin Wenner shares an important tip for e-commerce managers willing to test ChatGPT shopping ads
https://www.linkedin.com/feed/update/urn:li:activity:7508766806883627008/
9) Linkedin Ads Corner
AJ Wilcox analyzes the contribution of AI to the platform and LI shares interesting data on the B2B market
https://www.linkedin.com/pulse/ai-linkedin-ads-good-bad-mostly-aj-wilcox-wu3dc/ (AJ Wilcox)
https://www.socialmediatoday.com/news/linkedin-shares-insights-into-key-b2b-buying-behaviors/831324/ (Andrew Hutchinson)
EXTRA CONTENTS
DGen drops (AI agent, one tap redirect in Shorts & GMail, promoted pins in GMaps) – Google
MS Clarity reports BOT activity by page types – Navah Hopkins
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/_tOrTi0ToQs
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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