The top 10 international Pay Per Click Industry News from September 6 to 13, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Pay attention to timing and verification of Google promotional credits
David Melamed shares the problems (understatement) in unappealable verification timeframe for credits confirmation (or denial)
https://www.linkedin.com/feed/update/urn:li:activity:7505283530868977664/
2) Google wants videos in products (but hasn’t added them to the feed yet)
Videos can be uploaded through Merchant Center (but Nikki Kuhlman reports that they’re not yet in the feed)
https://www.linkedin.com/feed/update/urn:li:activity:7505307962077470720/ (Arpan Banerjee)
3) Estimating the impact of the changes in MetaAds history
Adam Gerber posted a screenshot of the new feature (thanks to Bram Van der Hallen for reporting it)
https://www.linkedin.com/feed/update/urn:li:activity:7505614541192458240/
4) Amazon & OpenAI have reached an agreement on ChatGPTAds
It will be possible to deliver ads on ChatGPT via Amazon DSP (a further addition to other partnerships such as Criteo, etc.)
https://searchengineland.com/amazon-pilots-chatgpt-ads-through-its-dsp-488026
5) Account-level automatic promotion assets in GAds
Hana Kobzova reports on all the features of the new assets (when they could be activated and when they should not)
https://ppcnewsfeed.com/ppc-news/2026-09/automated-promotion-assets-launched-google-ads/
6) AI-generated dashboards are coming to GAds
Almost simultaneously with the addition of dashboards in GA4, fully automatic ones are now available in GAds
https://www.linkedin.com/feed/update/urn:li:activity:7502811666330324992/
7) How did advertisers react to the GAds update on August 17?
Mike Ryan reports SMEC data showing a general increase in tROAS (and presumably a decrease in tCPA)
https://www.linkedin.com/feed/update/urn:li:activity:7504068154151833601/
8) Nice mini-guide to ChatGPTAds
Yulia Deda and Vadym Hryshchenko summarized all the observations from the initial tests conducted on the platform
https://seranking.com/blog/how-to-advertise-on-chatgpt/
9) Manual or automatic: which is better (in GAds and Meta)?
Two great mirrored posts addressing the challenge of automation and control in both platforms.
https://searchengineland.com/manual-automated-google-ads-campaigns-allocate-budget-487344 (GAds – Laura Schiele)
https://www.jonloomer.com/meta-advertising-control/ (MetaAds – Jon Loomer)
EXTRA CONTENTS
IAB increases YOY growth of digital advertising in USA – IAB (via Yoann Ferrand)
Supplementary feeds now available for Google automatically collected products – Emmanuel Flossie
AI performance report in Merchant Center grow – Brodie Clark
Good news for tracking with Google tools – Ginny Marvin
In-Store visits now avaialble as PMax goals & easier local inventories upload – Ginny Marvin
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/E37P7TXERr4
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
