The top 10 international Pay Per Click Industry News from March 16 to 22, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Busy week for GA4
Enhanced conversions (needs action), conversions renamed to key events (GAds conversions remain untouched)
https://www.linkedin.com/feed/update/urn:li:activity:7176236808500826112/
https://support.google.com/analytics/answer/14077171
https://support.google.com/analytics/answer/13965727
2) Bring back control on PMax
Nils Rooijmans shared a collection of must have scripts to get actionable optimizations
https://nilsrooijmans.com/smx-munich-2024/
3) How to sync offline events with Meta CAPI
Jon Loomer shared a step-by-step guide to implement offline conversions with Meta’s Conversion API
https://www.jonloomer.com/sync-offline-events-using-conversions-api/
4) Now Demand Gen have placement exclusions
Thomas Eccel found that Google has quietly released the function that allows direct exclusion of specific placements in DGen
https://www.linkedin.com/feed/update/urn:li:activity:7176218014487359488/
5) TikTok’s new guide to LeadGen Best Practices
The chinese social partnered with Hubspot to create a guide to Lead Generation best practices (Andrew Hutchinson)
https://www.socialmediatoday.com/news/tiktok-publishes-guide-lead-generation-best-practices/711074/
6) Why exact match is still relevant
Brad Geddes suggests a series of Best practices to use exacts
https://searchengineland.com/exact-match-keyword-type-ppc-relavance-438453
7) Wanted a trained GAds custom Chat GPT?
Search no more. Thomas Eccel has shared his one (with more than 5000 chats already done)
https://www.linkedin.com/feed/update/urn:li:activity:7176563559831617536/
8) Microsoft launches Display Ads
The Redmond giant has launched its version of “pure” display campaigns
https://ppcnewsfeed.com/ppc-news/2024-03/microsoft-advertising-launches-display-ads/
9) This might be the last blown for TwitterAds
X has lost an important brand safety certification (& it is unlikely to regain it soon)
https://checkmyads.org/elon-musk-twitter-tag-not-certified/
10) Discount code promo now available on Instagram
Meta has released a new function to promote discount codes in the platform (& not only)
https://about.instagram.com/blog/announcements/promotion-codes-instagram
EXTRA CONTENT
Google Ads Account Overhaul – What Works in 2024, What Doesn’t | LinkedIn (Paid Search Association)
Google Ads EMEA product Kickoff H1 2024 highlights – Adworld Experience
Microsoft announces key Performance Max updates (searchengineland.com)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/k2aKZDzV8is
Gianpaolo Lorusso
ADworld Experience founder
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