The top 10 international Pay Per Click Industry News from Jube 19 to 26, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Modify campaign targets when obtaining better CPA/ROAS than the target & limited by budget
Whitin the lines of Google explanations I understand that if you want to keep current results, you need to lower targets to the present ones (by July 6, 2026).
https://www.linkedin.com/feed/update/urn:li:activity:7474703055553323008/ (Manos Papadakis)
2) Meta announces big creative enhancements at Cannes 2026
Creative innovations powered by AI will be made available to a wider audience.
https://www.facebook.com/business/news/cannes-2026-cross-ai-threshold (official announcement)
https://www.socialmediatoday.com/news/meta-outlines-best-practices-for-ai-generated-multimedia-ads/823720/ (Andrew Hutchinson)
3) PMax – Standard Shopping 0-2
Test results remind us that standard shopping ads still have a reason to exist + the max value strategy returns in Shopping
https://savvyrevenue.com/blog/performance-max-test-with-google/ (Andrew Lolk – experiment results)
https://www.linkedin.com/feed/update/urn:li:activity:7475796130560401408/ (Ruben Runneboom – max value)
4) Calendly connection arrives in Meta Lead Ads
This way, users will be able to schedule appointments directly from the ads
https://www.facebook.com/business/news/book-appointments-directly-from-your-lead-ads
5) How to use Popularity_rank (effectively) in product feeds for GAds
Ruben Runneboom clarifies the possibilities offered by the new attribute for directing GAds to our most important products
https://www.linkedin.com/feed/update/urn:li:activity:7475450855035469824/
6) New detailed data in PMax campaign reports
Yash Mandlesha reports that it’s now possible to see the product performance with specific asset groups and for different channels.
https://www.linkedin.com/feed/update/urn:li:activity:7476217839427756051/
https://www.linkedin.com/feed/update/urn:li:activity:7476218051219230720/
7) Why it’s a good idea to test new creatives quickly in MetaAds
Meta is quite quick (but not always accurate) in choosing a winner among ads. Here’s how to bypass the problem.
https://www.linkedin.com/feed/update/urn:li:activity:7476241531461414912/ (Peter Quadrel)
8) Why AI in PPC Becomes Dangerous Without Expert Oversight
Kirk Williams explains why the power of AI can be incredibly dangerous without the oversight of an experienced PPC specialist.
https://zatomarketing.com/blog/the-ai-competency-gap-in-ppc-we-need-to-solve-quickly
9) How to Focus PMax Campaigns on New Customers
Menachem Ani points out that PMax campaigns often act as a catch-all and require specific settings for new business.
https://searchengineland.com/performance-max-net-new-customers-480802
10) SnapchatAds Announces New Features
MCP Server, Smart Assistant, AI Sponsored Snaps, Dynamic Product Ads, New AI-Powered Creatives & Creator Network
https://forbusiness.snapchat.com/blog/human-first-ai-enabled-snaps-latest-ads-innovations
EXTRA CONTENTS
Google UCP Optimization Guide – Mike Ryan
Activate 2026 Official Recap – Microsoft
A free Data Studio template to confront your data with market benchmarks – Channable
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/fxveGTRoviM
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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