The top 10 international Pay Per Click Industry News from November 6 to 13, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Beware of Google’s (incorrect) recommendations regarding the amount of seasonal adjustments during peak periods
Andrew Lolk reminds us why it’s best to embrace Google’s suggestions without always taking them as gospel truth.
https://savvyrevenue.com/blog/seasonal-bid-adjustments/
2) Check channel priority control in search and display campaigns
From 2/27, the GDN 50% limit will be removed, act now or be careful where your spend will go (Vuksanovic, Ryan, Scharmüller)
https://smarter-ecommerce.com/blog/en/google-ads/google-ads-channel-prioritization-budget-allocation/
3) New features for tracking in MetaAds
Product events and variations for different ads, values modified by rules and offer reference are coming (Bram Van der Hallen)
https://lnkd.in/p/ev83ebnR
https://www.linkedin.com/posts/bramvanderhallen_4-new-meta-ads-features-two-new-meta-share-7526942537010290688-buS1/
4) ChatGPT Business Profiles are here + ad visibility & statistics
(Impression) data provided by ChatGPT + a UX study on ads and statistics on US advertisers
https://openai.com/it-IT/index/introducing-businesses-chatgpt/ (Official Business Profiles announcement)
https://granularmarketing.com/blog/how-to-claim-your-chatgpt-business-profile/ (Registration Guide – Emily Anderson)
https://www.seerinteractive.com/insights/chatgpt-ads-inside-answers-what-161-ai-search-sessions-show (Baginski – Haley)
https://searchengineland.com/chatgpt-ads-advertisers-surge-average-spending-falls-big-spenders-dominate-501023 (Malewski)
5) Small (but significant) changes in GAds
Fewer controls for DGen placements, changes to the “optimized targeting” label, push for new customers without smart bidding
https://www.linkedin.com/feed/update/urn:li:activity:7526953574623244288/ (DGen – Boris Beceric)
https://www.linkedin.com/feed/update/urn:li:activity:7526967676833849344/ (optimized target label – Arpan Banerjee)
https://www.linkedin.com/feed/update/urn:li:activity:7526954060625813504/ (new clients with manual CPC – Anthony Highman)
https://www.linkedin.com/feed/update/urn:li:activity:7526905681115930625/ (new invalid clicks tab – Ginny Marvin)
6) LinkedIn launches CTV ads in the UK and how to track the history of changes
CTV Ads in UK (& soon in EU?) and tracking changes & results via API + AI engine with account access
https://www.socialmediatoday.com/news/linkedin-launches-ctv-ads-in-the-uk/874581/ (Andrew Hutchinson)
https://www.linkedin.com/feed/update/urn:li:activity:7526906125959655424/ (AJ Wilcox)
7) Which is better AI-Max or DSA, tROAS or Max Conv. Value, PMax or Shopping?
The verdicts driven by SMEC data on these 3 choices in the video by Mike Ryan and Chris Scharmüller (Lenka Vuksanovic)
https://searchengineland.com/google-ads-attributed-branded-searches-measure-brand-impact-499987
8) GAds MCP will be able to make changes to accounts
The change that will allow you to manage edit operations as well as read operations is coming
https://www.linkedin.com/feed/update/urn:li:activity:7526967205822013440/ (Thomas Wismer)
9) How to analyze the performance of search partners in GAds
Sarah Vlietstra explains how to delve into the analysis in detail
https://zatomarketing.com/blog/lifting-the-veil-on-google-search-partners-how-to-finally-audit-your-low-quality-traffic
How hard is GAds monetization problem in AI Mode? – Rob Glover
November product drops – Microsoft (via Navah Hopkins)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SGFQQCSDU4k
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
