The top 10 international Pay Per Click Industry News from June 1 to 7, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Rules & custom feed matching to be released in GMC Next Dario Zannoni found a couple of interesting updates coming to the latest version of Google Merchant Center https://www.linkedin.com/feed/update/urn:li:share:7203312123509104640/ https://www.linkedin.com/feed/update/urn:li:activity:7203785569443786753/
2) New Feed Segmenter open source solution released by Google engineers Georgi Zayakov reports on the release of an interesting tool to auto segment fedds on preset rules https://www.linkedin.com/feed/update/urn:li:activity:7203787799794298880/
3) Meta audiences new relevance & size indicators Bram van der Hallen reports a new targeting feature which could be very helpful to selct the right segments https://www.linkedin.com/feed/update/urn:li:share:7204367119520575488/
4) New AI tool to recraft videos for ads Christoph Scherf (Google) released an open source tool based on Gemini to shorten, resize and adapt videos to different ad formats & audiences https://www.linkedin.com/feed/update/urn:li:activity:7203785815758376960/
5) New segments for manual MetaAds sales campaigns Jon Loomer shares new segmenting capability, once reserved to Advantage+ audiences, now extended to manual campaigns for sales https://www.jonloomer.com/qvt/audience-segments-for-manual-sales-campaigns/
6) Google product feeds optimization mini-guide Andrew Lolk explains the priority of improvements to apply to feeds to get the maximum results in terms of ad performance https://savvyrevenue.com/blog/google-shopping-feed-optimization/
7) Linkedin launches a new premium video placements + AI tools for ad creation Andrew Hutchinson reports the highlights of some new updates in Linkedin Ads for video campaigns https://www.socialmediatoday.com/news/linkedin-premium-video-ad-placement-more-ai-ad-tools/718134/
8) Must have metrics on international e-commerce campaigns Ruben Runneboom explains how to build an interesting custom column to immediately spot usability issues in specific countries https://www.linkedin.com/feed/update/urn:li:share:7203999570790432768/
9) Microsoft updates for June Video ads & CTV added into Advertising Editor, AI creation/customizing banner tool, smart shopping to PMax etc https://about.ads.microsoft.com/en/blog/post/june-2024/editor-support-for-video-ads-and-other-updates-for-june
10) Updating EU energy certification labels by September 1 Hana Kobzova reminds that starting on 9/1 the new requirements will be required by Google in product feeds https://ppcnewsfeed.com/ppc-news/2024-05/update-on-energy-efficiency-labeling-for-product-listings/
EXTRA CONTENTS
If brand safety is a priority you should ban x.com placements – Georgi Zayakov
Google is helping to fund one of India’s worst disinformation sites – CheckMyAds.org
Please comment if you think I missed something important (I’ll consider it next week)!
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/rgPj0C-XgYE Gianpaolo Lorusso ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
