The top 10 international Pay Per Click Industry News from February 16 to 23, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) You DON’T HAVE to upload again your Customer Match audiences in GAds due to COMO2 A post by Mihai Ciurea created some buzz in the PPC community, but a comment by Ginny Marvin clarifies that uploaded customer lists will remain valid even after 3/6/24 https://www.linkedin.com/feed/update/urn:li:activity:7166802375972700161/
2) Demand Gen vs Display (the AI Revenge) We ran another test comparing performance of a DGen campaign versus a regular Display one with same budget & setting. Here is what we found 5 weeks & 1200€ spent later https://www.adworldexperience.it/en/demand-gen-vs-display-the-revenge-discover-who-won/
3) How to avoid 30% Apple extra fee to boost your FB/IG posts Bram Van der Hallen explains that you can workaround the new additional fee by Apple simply avoiding to boost your posts in the app https://www.linkedin.com/feed/update/urn:li:activity:7165741957707747328/
4) Google rolls out generative AI in PMax asset imaging Google announced that they will be rolling out it (first in US and then globally) in March + Ad Stregth will take into consideration quantity & variety of assets https://www.seroundtable.com/google-ad-strength-pmax-ai-36942.html https://blog.google/products/ads-commerce/gemini-models-are-coming-to-performance-max/
5) How to check if COMOv2 signals are passed correctly to GAds? Tamas Geiger shared the new check in the diagnostic tab of conversions https://www.linkedin.com/feed/update/urn:li:activity:7166801362435928064/
6) Are Meta targeting and otimization converging into one activity? Jon Loomer explains how the new AI driven options are deeply changing the PPC Pro work https://www.jonloomer.com/the-evolution-of-who-sees-your-ads/
7) 6 optimization to do before launcing a PMax campaign Michelle Morgan suggests some interesting pre-launch optimization best practices for Performance Max https://www.wordstream.com/blog/google-ads-performance-max-pre-launch-optimizations
8) A new script gives AI powered insights on PMax campaigns Mike Rhodes did it again (and again :-). He now shares a script connected with OpenAI which sends insights via mail or audio files https://www.linkedin.com/posts/mikerhodesideas_scripts-ai-googleads-activity-7166204354381766657-uv1G/
9) How to evaluate Linkedin video ads performance AJ Wilcox shares some very interesting considerations on “Cost Per 50% View” metric https://b2linked.com/blog/linkedin-ads-new-video-formula/
10) GA4 will start showing GAds insights Josh Silverbauer spotted a new highlight coming from GAds in GA4 Advertising section (via Yoann Ferrand’s PPC News Community) https://www.linkedin.com/posts/jsilverbauer_ga4-update-the-advertising-section-activity-7166506491158470656-klWK/
EXTRA CONTENTS
The power of images (Conversion Rate Experts) – https://conversion-rate-experts.com/statuscake-landing-page-win-report/ TikTok’s new troubles with EU Officials (Andrew Hutchinson) – https://www.socialmediatoday.com/news/eu-officials-launch-investigation-tiktok-potential-dsa-violations/708027/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/Fpl1eUYY_9w Gianpaolo Lorusso ADworld Experience founder
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