The top 10 international Pay Per Click Industry News from April 14 to 28, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Not all Google Ads AI gold glitters
Kirk Williams exposes a real case in which a branded campaign with Max Conv bidding highly overspended manual CPC
https://www.linkedin.com/posts/ppckirk_ppc-googleads-adwords-activity-7057393313942810624-yi8F/
#2 Both Meta & TikTok will integrate shopping in their apps
Meta announces AI-powered shops ads and TikTok Shop launches an open beta
https://www.facebook.com/business/news/expanding-access-to-shops-ads
https://searchengineland.com/tiktok-shop-launches-in-beta-397551
#3 Conventional or unconventional? What pays more in PPC
Creatopy shares on Optmyzr the results of an interesting A/B test study in which they used more “teasing” vs. “regular” ads to promote a webinar obtaining a good success
https://www.optmyzr.com/blog/why-ad-creative-matters-in-2023/
#4 A script to complete RSA assets with ChatGPT
Fred Vallaeys released a GAds script to obtain Chat GPT auto filling of titles & descriptions in a Google Sheet
https://searchengineland.com/google-ads-script-gpt-responsive-search-ads-395548
#5 Montana is the first US State to ban TikTok (starting from 2024)
Montana’s lawmakers vote to completely ban TikTok in the state starting from January 2024. Is this the beginning of the end for the Chinese social platform in Western countries?
https://edition.cnn.com/2023/04/14/tech/montana-house-tiktok-ban/index.html
#6 5 ways to scale Linkedin Ads effectiveness
Eric Jones (B2Linked) suggests some best practices to improve performance in LIAds
https://b2linked.com/blog/5-ways-you-can-make-your-linkedin-ads-more-efficient/
#7 Best (& Worst) practices in Snapchat Ads
Snapchat itself shares a small collection of DOs & DONTs for their advertising platform
https://forbusiness.snapchat.com/blog/dos-donts-advertising-on-snapchat
#8 How to easily & freely perform competitors’ ads analysis in GAds
Miles McNair shares a step-by-step guide to have a full review of competitors’ ads and a GAds fully active SERP testing tool simulating locations from all over the World
https://www.linkedin.com/feed/update/urn:li:activity:7053969004754784256/
#9 How to set enhanced conversions in GAds (& why you need them)
A very nice recap & step-by-step guide to Google Ads enhanced conversions by Alessandro Colarossi
https://www.wordstream.com/blog/ws/2023/04/17/how-to-set-up-google-ads-enhanced-conversions
#10 Microsoft introduces PLA extensions
Microsoft is releasing its own version of PMax campaigns (as far as I can understand from this announcement 🙂
https://about.ads.microsoft.com/en-us/blog/post/april-2023/discover-how-to-extend-your-high-performing-pla-campaigns
EXTRA BONUSES:
We have a final date for UA free accounts total retirement (July 24) https://support.google.com/analytics/answer/13510998
The program on ADworld Experience 2023 is online https://www.adworldexperience.it/en/the-program-of-adworld-experience-2023-now-is-online/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/2-YGZtU3uq0
Gianpaolo Lorusso
ADworld Experience founder
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