The top 10 international Pay Per Click Industry News from July 24 to 31, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) The importance of converting in GAds (and beyond)
Andrew Lolk reminds us that conversion data (and not campaign type) are often the real key to success.
https://www.linkedin.com/feed/update/urn:li:activity:7488167751421935616/
2) AI-Max automated ads are good, but not great
Brad Geddes shares a study showing that AI-Max automated ad effectiveness data isn’t always reliable.
https://searchengineland.com/google-ads-ai-maxs-automated-ad-copy-test-483557
3) MetaAds can now rewrite image headlines and respond to comments on ads
It will be possible to test image variations in seconds and automatically reply to potential customers
https://www.linkedin.com/feed/update/urn:li:activity:7487779383236214784/ (Bram VdHallen – comments)
https://www.jonloomer.com/meta-rewrite-text-ad-images/ (Jon Loomer – rewriting text in images)
4) Enriched data are essential in both GAds and Meta
Two examples of data enrichment important for campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7487780920230576130/ (B. Wenner – text format in advanced conversions)
https://www.linkedin.com/feed/update/urn:li:activity:7487836709976580096/ (M. Vittori – Lifetime Value in Meta)
5) Incrementality Explained Well
Ann Robinson explains well how incrementality tests work and why they’re important.
https://searchengineland.com/attribution-vs-incrementality-both-483741
6) Small but significant tips for GAds
Clicks on products and other parts of the ad now separated, Promo Mode, ad-group sitelinks, suggestions carousel
https://www.linkedin.com/feed/update/urn:li:activity:7487438243433451520/ (Yash Mandlesha – separate clicks)
https://www.linkedin.com/feed/update/urn:li:activity:7488251934366121984/ (Mike Ryan – Promo Mode)
https://www.linkedin.com/feed/update/urn:li:activity:7487840440797249536/ (Denie Geertzen – sitelinks)
https://www.linkedin.com/feed/update/urn:li:activity:7488883747518332928/ (Natasha Kaurra – suggestions)
7) Google tests additional descriptions in shopping cards
Barry Schwartz reports on product cards with an AI description (noted by Brodie Clark) and confirms the test
https://www.seroundtable.com/google-shopping-ads-ai-generated-descriptions-41784.html
8) Job titles and conversation ads might not the most effective in LinkedIn Ads
Don’t underestimate job function and seniority and message ads
https://www.linkedin.com/feed/update/urn:li:activity:7487838872165588992/ (Krishna Soni – job title vs function)
https://www.linkedin.com/pulse/stop-linkedin-conversation-ads-aj-wilcox-7lv2c/ (AJ Wilcox – conversation vs message ads)
9) ChatGPTAds News Week
Bid multipliers, landing page query parameters, weekly budgets, mobile measurement partners, etc.
https://www.linkedin.com/feed/update/urn:li:activity:7487779708776955904/ (Jon Loomer – multipliers)
https://www.linkedin.com/feed/update/urn:li:activity:7487839936356753408/ (Kat Sale – query parameters)
https://www.seroundtable.com/chatgpt-ads-budget-api-ad-formats-more-41756.html (Barry Schwartz – more (New)
10) AI-generated disclaimer manager arrives in GAds
Heading to the August EU update, the platform is making it possible to mark AI-generated content.
https://www.linkedin.com/feed/update/urn:li:activity:7487418128587472897/779383236214784/ (Bram VdHallen – comments)
https://www.jonloomer.com/meta-rewrite-text-ad-images/ (Jon Loomer – text rewriting in images)
EXTRA CONTENTS
Script to check tCPA/ROAS levels in limited by budget campaigns or underspending ones – Sante Occhiuzzi (Byte Code)
Ad Preview Hub in PMax campaigns in MSAds – Navah Hopkins (Microsoft)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/lFORljPtJxU
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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