The top 10 international Pay Per Click Industry News from August 1 to 7, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Why is campaign structure still so relevant in the AI era?
A real-world case study shows how performance can change + brand coverage relevance in that
https://hopskipmedia.com/your-campaign-structure-is-feeding-google-the-wrong-signals/ (Ameet Khabra – Structure)
https://www.linkedin.com/feed/update/urn:li:activity:7490665441384820736/ (Benjamin Wenner – Branded CPA)
2) Sequential Events in Meta Lead Ads
Dario Zannoni reports a very important innovation to increase the quality of leads from MetaAds.
https://www.linkedin.com/feed/update/urn:li:activity:7490416395596447745/
3) Google Pushes AI-Max (and Broad Match)
As expected, an automatic upgrade to AI-Max campaigns arrives on September 1 (& it comes with a matching expansion)
https://www.linkedin.com/feed/update/urn:li:activity:7491117960254767105/ (Thomas Eccel)
4) Smart Bidding Update on August 17: An Alternative Solution
Marting Roettgerding comments on the update and suggests focusing on max conversion without tCPA/ROAS
https://www.linkedin.com/feed/update/urn:li:activity:7491386192282968064/
5) Text Disclaimers Released Globally in GAds
How the newly released mandatory texts work (spoiler: replacing the first description)
https://www.linkedin.com/feed/update/urn:li:activity:7491414395638411265/ (Emirhan Bayutmus)
https://support.google.com/google-ads/answer/17028951 (help page)
6) Pay attention to the attribution window in programmatic ads
David Vargas explains why it’s crucial to limit the attribution window as much as possible in DSP campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7490419301749891072/
7) Wide or vertical prompt for ChatGPTAds targeting?
A real-world case where performance was significantly better for targeting with a specific vertical prompt
https://www.linkedin.com/feed/update/urn:li:activity:7490645562375999488/ (Joss Froggatt)
8) Another batch of new features in ChatGPTAds
Dynamic URLs, multi-product carousels, Triple Whale integration, business agent, etc
https://www.seroundtable.com/openai-chatgpt-ads-updates-41828.html (Barry Schwartz – recap)
https://www.linkedin.com/feed/update/urn:li:activity:7489210804949561344/ (Juozas Kaziukenas – agent)
9) Microsoft Ads releases content exclusions from audience ads and demographic targeting in PMax
Hana Kobzova reports two Useful releases that bridge gaps with GAds
https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-adds-excluded-content-terms-audience-ads/ (content exclusion)
https://ppcnewsfeed.com/ppc-news/2026-08/microsoft-advertising-age-gender-targeting-performance-max/ (target demo)
10) Snapchat Ads’ MCP server arrives
The little ghost’s ad platform (after GAds, Meta, Pinterest, and TikTok) also releases its server to interact with third-party AI tools
https://forbusiness.snapchat.com/blog/snapchat-ads-mcp
EXTRA CONTENTS
Creative test have sense only with large performance variations – Igor Ivitskiy
52 days to convert during holidays – Navah Hopkins (Microsoft)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/EP_dwy16uok
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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