Top 10 PPC News-Parade from March 1 to 7, 2025

The top 10 international Pay Per Click Industry News from March 1 to 7, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

 

1) New reports and controls on channels in Performance Max are coming
A slide “stolen” from the Google Think event in Amsterdam & published by Kirk Williams gives hope for the evolution towards transparency in PMax campaigns
https://www.seroundtable.com/google-ads-pmax-channel-reporting-39021.html

 

2) How to use (well) vertical videos in MetaAds
Cory Henke shared a nice mini-guide to this video format and how to use it
https://searchengineland.com/meta-ads-vertical-video-formats-452902

 

3) New independent study confirms the positive impact of YouTube on brand lift
Haus.io (causal inference tools) has published a study on the incremental impact of YT in the acquisition of new customers (often greatly underestimated by GA4)
https://www.linkedin.com/posts/georgizayakovperformancemarketer_youtube-youtubeads-youtubeadvertising-activity-7304431545111511040-Gq4N/ (via Georgi Zayakov)
4) Things to know about GAds multiple auctions for different positions in the same Google SERP
Gregg Finn summarizes what the recent news that Google could run different auctions based on ad block positions means for advertisers
https://cypressnorth.com/paid-search-marketing/multiple-auctions-for-different-ad-locations-what-advertisers-need-to-know/

 

5) Big news coming for Microsoft Advertising (and more)
MS Advertising Accelerate event unveils new immersive ad formats (Showroom ads), AI agents to make sites and users communicate, dynamic filters etc
https://about.ads.microsoft.com/en/blog/post/march-2025/transforming-the-future-of-audience-engagement

 

6) Functional restyling for geo-targeting in GAds
Hana Kobzova explains what has changed (bulk loading of locations and moving of interactive maps to “Audiences, Keywords and Content” section)
https://www.linkedin.com/feed/update/urn:li:activity:7303762214233030659/

 

7) The “YouTube Shopping affiliate program” lands in the GMC
Arpan Banerjee and Adriaan Dekker report a series of related new functions in some accounts in Merchant Center Next
https://www.linkedin.com/feed/update/urn:li:activity:7304088563124441088/

 

8) Clarity adds new metrics from Google Ads
Microsoft’s free session recording tool is now enriched with some more metrics imported from GAds
https://clarity.microsoft.com/blog/update-new-google-ads-metrics/

 

9) A study confirms the poor use of negative keywords at the account level/PMax
Thomas Eccel reports a study by Opteo (Guillaume Devinat) that shows some interesting data on the adoption of negative keywords for PMax optimization
https://www.linkedin.com/feed/update/urn:li:activity:7303764096963821568/

 

EXTRA CONTENTS

mini-guide to Apple Search Ads – Georgi Zayakov

Nice tip for e-commerce di variable products campaigns – Ruben Runneboom

Merchant Excellence for Partners (free Looker Studio Dashboard to optimize product data) – Google

Registration to ADworld Experience 2025 is open (& price will soon rise again) – ADworld Experience

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/XfMMUFw7pFA

If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂

Gianpaolo Lorusso
ADworld Experience founder

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