The top 10 international Pay Per Click Industry News from June 13 to 20, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Meta Ads land on WhatsApp
Meta has officially announced the arrival of sponsorships in the Updates tab where it will be possible to register for favorite/promoted channels
https://about.fb.com/news/2025/06/helping-you-find-more-channels-businesses-on-whatsapp/
2) Google pushes more on offline conversions
In the warning message sent to many advertisers (in the USA), the focus on “store goals” in maps and search is highlighted
https://searchengineland.com/google-pmax-smart-campaigns-prioritize-high-intent-offline-conversions-457056
3) How to have Claude doing a competitor analysis on MetaAds (in a few seconds)
Marc Cornelius reports really interesting prompts and results that allow you to carry out a comparative study in a few seconds
https://www.linkedin.com/feed/update/urn:li:activity:7341816320117633025/
4) Phrase and exact matches are far from being dead
Brad Geddes launches his new LI newsletter with a very interesting post on when the types of matches still prove effective
https://www.linkedin.com/pulse/exact-phrase-broad-why-all-three-still-matter-brad-geddes-4inkc/
5) Meta Voice AI (aka the virtual salesperson in ads)
The innovation described by Michael Vittori promises to revolutionize the way users interact with ads
https://www.linkedin.com/feed/update/urn:li:activity:7341405586342797314/
6) Google launches automatic data import in-store
Emmanuel Flossie describes the new automatic import function of local store data in the GMC
https://feedarmy.com/kb/new-website-reported-autofeeds-for-google-merchant-center-auto-import-in-store-inventory/
7) Mini-guide to the MetaAds Opportunity Score
Jon Loomer explains in detail the advantages and critical points of the Meta home optiscore
https://www.jonloomer.com/opportunity-score-campaign-score/
8) The extension of accessibility obligations in the EU (European Accessibility Act) is coming
From June 28, EU SMBs over a set threshold of emploees & turnover (different for each country) in some sectors (e.g. e-commerce) will have to make their sites accessible
https://accessible-eu-centre.ec.europa.eu/content-corner/news/eaa-comes-effect-june-2025-are-you-ready-2025-01-31_en (official announcement)
https://www.levelaccess.com/compliance-overview/european-accessibility-act-eaa/ (recap)
9) AI Max experiments and maps ads are coming to Google Grants too
Georgi Zayakov reports on the news for Grants, I also add in some commercial accounts the possibility of doing experiments with AI Max for the search
https://www.linkedin.com/feed/update/urn:li:activity:7341140583106641921/
https://www.linkedin.com/feed/update/urn:li:activity:7340387854910431232/
10) New interface to set conversions in GAds
Saquid Syed was among the first to report a new process for defining goals, which should make life easier for less experienced users
https://www.linkedin.com/feed/update/urn:li:activity:7340723347799834624/
Extra contents
Did you know GoogleAds has an affiliation program? – Dario Zannoni
Cost data at asset level in PMax – Barry Schwartz
New Chart UI at campaign level in GAds – Barry Schwartz
Speakers’ lineup & final program of adwexp25 – ADworld Experience
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/VMu2IshdpkE
Gianpaolo Lorusso
ADworld Experience founder
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