The top 10 international Pay Per Click Industry News from December 5 to 12, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Meta pushes for Partnership Ads
A dedicated API and a new area in Ads Manager have been released to select and set collaborations with creators for advertising purposes.
https://www.socialmediatoday.com/news/meta-expands-creator-partnership-opportunities-for-brands/807691/ (Andrew Hutchinson)
3) BFCM data for 2025 and comparison with previous years
Northbeam and Tinuiti have both released their analysis of the 2025 data for Black Friday and Cyber Monday
https://www.linkedin.com/posts/bryanbumgardner_bfcm-year-over-year-comparisons-by-ad-activity-7402719806778679296-C5jp/ (Bryan Baumgardner)
https://tinuiti.com/blog/ecommerce/black-friday-cyber-monday-recap/ (Andy Taylor)
4) Is PMax good or bad for GAds?
Two very good posts on Performance Max campaigns adoption in Google Ads (Pauline Jakober) and using Search Themes (Hana Kobzova)
https://grouptwentyseven.com/why-b2b-brands-are-shifting-from-keywords-to-performance-max/
https://www.linkedin.com/posts/hanakobzova_search-themes-in-performance-max-all-you-activity-7404407056771784704-Qoe4/
5) Bug in MetaAds First Conversion Optimization Data
Jon Loomer warns of a bug (here to stay until the end of January) in conversion numbers for “First Conversion” optimization in MetaAds.
https://www.jonloomer.com/qvt/first-conversion-optimization-reporting-bug/
6) LinkedIn Ads launches some interesting new features
Slots in specific placements, personalization and AI variants + flexible ads
https://www.linkedin.com/business/marketing/blog/linkedin-ads/linkedin-ads-reserved-ads-ad-personalization-ai-ad-variants-flexible-ad-creation
7) Mini-guide to Amazon match types
Great guide to how match types work in Amazon PPC platform (which is a bit different from GAds and MSAds)
https://www.karooya.com/blog/amazon-ads-match-types-explained-master-exact-phrase-broad-auto-targeting/ (Kirti Rana)
8) All PinterestAds formats and 2026 trend forecasts
Sophie Logan provides a great recap of all the available options and explains when to use them + Pinterest publishes macro-trends predictions for 2026
https://searchengineland.com/pinterest-ad-formats-465889
https://newsroom.pinterest.com/news/pinterest-predicts-nonconformity-self-preservation-and-escapism-drive-21-trends-for-2026
9) Google introduces new features for Shorts
Comments (only for some shorts) and links to the brand website have been released globally
https://blog.google/products/ads-commerce/advertising-experience-youtube-shorts/
2025 updates recap – Snapchat
Data Manager API & GAds developer Assistant API – Google
Google Ads 2025 updates recap – Google
Ad-vent Calendar (with PPC-linked prizes) – Optmyzr
Vote for your favorite PPC influencer (until 12/25/25) – PPCSurvey
Webinar Brad Geddes on Match Type & bid strategy w/ Sarah Stemen on Jan 22 – PSA
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/YSbYqH0MmTY
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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