The top 10 international Pay Per Click Industry News from September 27 to October 4, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Beware of optimized targeting in GDN
Juliette Smith explains why it can be confusing and even harmful to use this option in structured Display campaigns
https://searchengineland.com/google-display-network-optimized-targeting-turn-off-447054
3) How to do a professional GAds audit in 6 steps
Michelle Morgan explains all the steps to create an audit report like a PPC pro
https://www.wordstream.com/blog/google-ads-audit
4) Predictions for the next shopping season
Matt Bowen makes some interesting considerations on the measure and time lags of sale peaks in the retail sector (in the US)
https://searchengineland.com/win-holiday-retail-season-2024-447016
5) The unbearable lightness of randomness (in Meta Ads)
Jon Loomer compared 3 completely identical ad sets still obtaining quite different results
https://www.jonloomer.com/results-identical-ad-sets/
6) Custom pricing coming soon in Shopping & PMax
Georgi Zayakov comments on a GAds beta that would allow showing different prices depending on the interested audience
https://www.linkedin.com/feed/update/urn:li:activity:7247194641530314753/
7) PMax finally has a search term report (but only in Microsoft!)
Among the updates coming from Microsoft there will be, differentiating from Google, a new detailed report for search terms in PMax
https://about.ads.microsoft.com/en/blog/post/october-2024/performance-max-updates-and-other-updates-for-october
8) Does the performance simulator in GAds really work?
Mike Ryan (SMEC) analyzed the tool’s operation and discovered that it remodels what happened in the previous week (do not use it for BFCM forecasts)
https://www.linkedin.com/feed/update/urn:li:activity:7247890977674149889/
9) How to fight spam leads
Jyll Saskin Gales summarizes in a nice post what you can do to limit the problem of fake leads
https://learn.jyll.ca/blog/google-ads-and-spam-leads-expert-strategies-to-fight-back
10) First feedback on the tool to change the background of products in GAds (Background R)
Alex van de Pol indicates the pros and cons of Background R, the new AI tool for backgrounds in shopping campaigns and PMax
https://www.linkedin.com/feed/update/urn:li:activity:7247196122920734720/
EXTRA CONTENTS
Extended coverage for brand safety measurement third parties tools – TikTok
Script to get PMax asset histoic charts (free version w/daily data or 49$ w/ weekly-monthly data) – Mike Rhodes
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/0Rl6i1iDOKc
May the ROI be with you! And… more peace for everyone!
PS: Please comment if you think I missed something important (I’ll consider next week!) Thank You.
Gianpaolo Lorusso
ADworld Experience founder
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