Top 10 PPC News from November 1 to 8, 2024

The top 10 international Pay Per Click Industry News from November 1 to 8, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

 

1) Brand Guidelines are starting to show up in some PMax campaigns
Dario Zannoni has documented the first applications of a new brand details section that will probably be available in PMax in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7259523010477387776/

 

2) Whatsapp message extensions for PMax
Thomas Eccel reports the ongoing release of extensions that will allow advertisers to link their WA contact directly in the ads
https://www.linkedin.com/feed/update/urn:li:activity:7261447630222721024/

 

3) Impression expansion stops in Meta (and cpc cost goes up)
Jon Loomer has realized this by analyzing the latest quarterly of Meta and explains the most important indications provided
https://www.jonloomer.com/qvt/meta-2024-q3-earnings-takeaways/

 

4) Phrase Match Lives and Fights Among Us
Andy Black reports a concrete use case of phrase matching that is difficult to replace with broad match (and many big names in the ppc sector agree)
https://www.linkedin.com/feed/update/urn:li:activity:7260542768580612098/

 

5) New “promotional events” coming to GMC Next?
Dario Zannoni reports that in free listings in the USA it is now possible to indicate particular promotional events (such as BF)
https://www.linkedin.com/feed/update/urn:li:activity:7261447024565215233/

 

6) New data on companies reached in LinkedinAds
Bram Van der Hallen reports an interesting section with new insights data on companies reached by ads
https://www.linkedin.com/feed/update/urn:li:activity:7260280529579634688/

 

7) New incentive program in TikTok Ads
The platform has launched incentives if certain spending thresholds are reached with lower results than expected (Thomas Excel)
https://www.linkedin.com/feed/update/urn:li:activity:7259615586324795393/

 

8) Optimization score now provides competitor-specific insights
Craig Graham reported a recommendation that indicates specific competitors causing performance declines (Anu Adegbola)
https://searchengineland.com/google-ads-optimization-score-competitor-impacts-447972

 

9) Snapchat announced the addition of DoubleVerify as a brand safety verification partner
The new partner joins Integral Ad Science, which was available since June (Andrew Hutchinson)
https://www.socialmediatoday.com/news/snapchat-adds-ad-placement-verification-doubleverify/732093/

 

10) Microsoft news for November
New import features from GAds (also video campaigns), CTV targeting, Copilot, impression based remarketing etc
https://about.ads.microsoft.com/en/blog/post/november-2024/copilot-enhancements-and-other-updates-for-november

 

 

EXTRA CONTENTS

 

ADworld Experience 2024 videos are now available online – ADworld Experience

 

Free repository of PPC Tools – PPC.software (Trueclick)
New functions for Google Ad Manager (programmatic platform by Google) – Georgi Zayakov

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/IhHicYH2rBQ&t

If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂

 

Gianpaolo Lorusso
ADworld Experience founder

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