The top 10 international Pay Per Click Industry News from November 29 to December 6, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) First European Black Friday / Cyber Monday Data
Mike Ryan shares SMEC data showing a 16% growth in sales and a 10% drop in CPC (compared to BFCM 2023)
https://www.linkedin.com/feed/update/urn:li:activity:7270094842838360066/
3) Andromeda and other news from Meta
A new AI engine released for Advantage+, ads leading to FB & IG pages and catalog ads
https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine/
https://www.linkedin.com/feed/update/urn:li:activity:7270745730078687232/ (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7269346648147836929/ (Dario Zannoni)
4) Tips for not wasting budget after Black Friday
Bob Meijer & Miles McNair suggest some tips for not wasting budget needlessly in the days following sales peaks due to seasonal offers
https://www.ppcmastery.com/blog/tpe-116-5-tips-to-prevent-overspend-after-black-friday
5) Google offers free visibility packages on new accounts
Google changes the offers for new accounts opened by partners starting from Jan 8 (from €400 up to €1200 & even more, depending on the budget)
https://www.seroundtable.com/google-ads-testing-offers-agencies-advertisers-38513.html
6) Beware of a bug in GMC promotions using a filter
Kirk Williams reports that promotions in the Merchant Center that use filters do not work correctly
https://www.linkedin.com/feed/update/urn:li:activity:7270025348812079104/
7) Automatic customer lists are coming to GA4 (+ a nice idea on big spender targeting)
Autogenerated customer match lists are now available globally in GA4 (for use in GAds) & a nice tip for targeting big spenders
https://searchengineland.com/google-analytics-customer-match-448911 (Anu Adegbola)
https://www.linkedin.com/feed/update/urn:li:activity:7268680494521724928/ (Himanshu Sharma)
8) Unexpected behaviors in Meta Ads
Jon Loomer reports that a link is not needed for conversions attributed to clicks and Dario Zannoni that language targeting should be used for linguistic minorities
https://www.jonloomer.com/meta-click-attribution/
https://www.linkedin.com/feed/update/urn:li:activity:7270420725075693568/
9) Interesting script to exclude all search terms outside a list of pre-selected themes
Giuseppe Scollo has enhanced a script by Floris de Schrijver to auto-exclude searches outside a list of keywords defining a semantic field
https://giuseppescollo.it/google-ads/script-per-linclusione-automatica-delle-query-da-foglio-google/
10) Everything you never dared to ask about smart bidding
Andrew Lolk has shared a series of interesting insights and reflections on how smart bidding works in Google Ads
https://savvyrevenue.com/blog/smart-bidding-strategies/
TikTok starts testing message ads – TikTok
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/a8oUkMiqqOs
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂
Gianpaolo Lorusso
ADworld Experience founder
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