The top 10 international Pay Per Click Industry News from August 24 to 31, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Advanced Shopping feed optimization
Or how I optimize your product feed in a professional and non-obvious way (Andrew Lolk)
https://savvyrevenue.com/blog/advanced-shopping-feed-optimization/
2) How to get rid of Google partner video placements
Denie Geertzen shares the string that blocks placements among Google partner videos (googleadsense_without_youtube.com). Google limits the most “extreme” views
https://www.linkedin.com/feed/update/urn:li:activity:7235201575151927296/
https://web.swipeinsight.app/posts/google-shifts-video-content-policies-to-restrictions-may-affect-publisher-ad-revenue-10125
3) The latest news from MetaAds
Ads in notifications, target frequency, multi-advertiser is now the default, Donate Now in CTA, Business Settings page in Business Manager (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7234854430112677888/
https://www.linkedin.com/feed/update/urn:li:activity:7234927049952415744/
4) New conversion metric in Demand Gen
Dario Zannoni documents that Google has introduced a new conversion column that adds view-throughs to the others (as it also happens in Meta)
https://www.linkedin.com/feed/update/urn:li:activity:7235167699318779904/
5) It is not always necessary to add many titles and descriptions in GAds ads
Casey Gill noticed a new suggestion by Google itself that recommends fewer assets than the maximum allowed (editor’s note: probably in campaigns with low traffic)
https://www.linkedin.com/feed/update/urn:li:activity:7234487214124990464/
6) Discover the best ads of your competitors on Facebook in a biz
Federico Meloni reports an interesting tool to quickly obtain a summary list of the longest-running ads with the greatest reach of your competitors
https://www.linkedin.com/feed/update/urn:li:activity:7233815237563473920/
7) How to test (for real) targeting in Meta Ads
Jon Loomer explains how to do really meaningful tests to understand whether old-school targeting strategies or automatic ones are worth it
https://www.jonloomer.com/test-meta-advertising-targeting-strategies/
8) Real-time statistics on retail are coming to Merchant Center Next
Google will release a sort of “Trends for Retail” to get ready for BF/CM and Christmas
https://blog.google/products/shopping/helping-retailers-prep-for-holiday/
9) Mini-guide to Amazon Ads
Evan Facinger summarized in a ble post a series of interesting best practices on Amazon Ads
https://searchengineland.com/amazon-ads-boost-efficiency-reduce-wasted-spend-445416
10) Google revamps influencer marketing on YT
Thanks to a partnership with BrandConnect it is now possible to integrate other creators’ videos into your campaigns (Hana Kobzova & Georgi Zayakov)
https://ppcnewsfeed.com/ppc-news/2024-08/google-launches-partnership-ads-with-brandconnect/
EXTRA CONTENTS
2024 Holiday Marketing Guide – TikTok (Social Media Today)
Recap del Think Retail on Air 2024 di Google – Georgi Zayacov
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://www.youtube.com/bmjESXtPmEk
Gianpaolo Lorusso
ADworld Experience founder
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