The top 10 international Pay Per Click Industry News from Jyly 12 to 19, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Here it comes Google Merchant Center Next
Google has announced the final rolling out of GMC to all advertisers. A nice recap of what it means by Mike Ryan.
https://www.linkedin.com/posts/mikeryanretail_merchant-center-next-is-undergoing-a-large-scale-activity-7220042488982437888-v6zy
2) The latest updates in MetaAds
Bram Van der Hallen recap of MAds news (sales campaigns breakdown, overlay ads in IG reels, discounts in CTA, special ad categories).
https://www.linkedin.com/feed/update/urn:li:share:7219261099706056705/
3) A new opensource solution to AI translate video ads in 40+ languages
Google engineers released “Ariel” on Github.
https://www.linkedin.com/feed/update/urn:li:ugcPost:7218935888360128512/
4) Advantage+ creatives on the rise
Dario Zannoni highlights the new “text extraction optimization” which is now being tested in MetaAds
https://www.linkedin.com/feed/update/urn:li:share:7219208036588900352/
5) Microsoft announces interesting news
Navah Hopkins did an excellent recap of the upcoming product upgrades (released and planned) & partnerships
https://www.linkedin.com/feed/update/urn:li:share:7219736166881726464/
6) Now you can create GA4 events in GAds
You can now set GA4 key events directly in Google Ads (Matias Axel Ramayo & Hana Kobzova)
https://ppcnewsfeed.com/ppc-news/2024-07/ga4-events-creation-in-google-ads/
7) Quick views for saved searches in Meta’s Ads Manager
Jon Loomer shows how to use the new function which can save a lot of time to show immediately the data you need
https://www.jonloomer.com/qvt/quick-views-for-saved-searches-in-ads-manager/
8) Google is now testing automatic keyword research (in English)
Another step heading to complete ads automation (spotted by Oscar Abad & Hana Kobzova)
https://ppcnewsfeed.com/ppc-news/2024-07/automatic-keyword-research-added-to-google-ads/
9) Defining the right parameters for MetaAds audeinces in GA4
Bram Van der Hallen shows an example of ideal setting for GA4 reports
https://www.linkedin.com/feed/update/urn:li:share:7219325430372200448/
10) TikTok is ehnancing data safety measures in EU to meet DSA
Will this be enough to prevent the ban in Europe?
https://www.socialmediatoday.com/news/tiktok-provides-update-data-safety-measures-europe/721305/
EXTRA CONTENTS
Meta removed detailed targeting exclusions (Bram Van der Hallen)
How to measure the real contribution to sales of influencer marketing (Enrico Ferretti)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/zPtLKJ4Vdmk
Gianpaolo Lorusso
ADworld Experience founder
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