The top 10 international Pay Per Click Industry News from June 15 to 21, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) GoogleAds is phasing out credit card payments to “high-growth” accounts
Several advertisers reported Google has notified them to transition to bank account payments within July 31. No apparent relation with budget spent (Anu Adegbola).
https://searchengineland.com/google-ads-card-payments-443247
2) First real data on MetaAds sitelink uplift
Bram Van der Hallen reported very interesting data about the postive impact of sitelinks in MetaAds, both on cost per view & engaged visit
https://www.linkedin.com/feed/update/urn:li:share:7209566904099729409/
3) Data from the built-in MetaAds to GA4 integration show a conversion uplift
Thomas Eccel reports that the first data of an experiement shared by Meta itself saw a +22% in conversions attributed to Meta in GA4
https://www.linkedin.com/feed/update/urn:li:share:7209284010794012672/
4) A checklist for GAds audits
Brad Geddes shared some useful tips to professionally audit GAds accounts
https://searchengineland.com/7-tips-for-conducting-google-ads-audits-443263
5) What’s missing to switch to POAS
SMEC highlights what is neeeded to start optimizing campaigns over profit (spoiler: conversions with data cart & cost of good sold)
https://www.linkedin.com/feed/update/urn:li:share:7208796535109652481/
6) Hot to leverage audience segments in Meta’s manual sales campaigns
Jon Loomer shared a step-bystep guide to set the freshly available audience segments in manual campaigns with sale goals
https://www.jonloomer.com/audience-segments-manual-sales-campaign/
7) Easier image editing in GAds & with Canva
Hana Kobzova shows the first screenshots of the new AI editing facility (still in releasing phase) in Google & a new integration with Canva
https://ppcnewsfeed.com/ppc-news/2024-06/first-screenshots-of-image-ai-editing-features-in-google-ads/
https://www.linkedin.com/feed/update/urn:li:share:7204578181469593601/
8) Awareness goal in Meta is sometimes worth testing
Emily Anderson (Granular) shared data from an experiment wich saw a 80% reduction in CPM cost just by switching campaign objective
https://granularmarketing.com/how-switching-a-meta-campaigns-objective-cut-our-cpm-by-80/
9) Exclusion audiences in LI can count less than 300 people
AJ Wilcox found that you can exclude users in a campaign even if the audeince counts less than 300 people (the limit for positive targeting)
https://www.linkedin.com/feed/update/urn:li:share:7208827059702284288/
10) GA4 advertising segments now show the number of users
An update notification shared by Google show that now it is possible to see how many users are eligible for GAds remarketing & ads personalization in GA4
https://support.google.com/analytics/answer/9164320#061824
EXTRA CONTENTS
Italy, Spain & Turkey extra charges increasing starting by July 1 – Google
Meta announces new chatbot/messaging tools for business advertisers – Meta
All the latest in GAds (new webinar on June 25 with Ginny Marvin & Purna Virji) – Duda
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/2O55NxBa1Bk
May the ROI be with you! And… more peace for everyone!
PS: Please comment if you think I missed something important (I’ll consider it next week)!
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
