The top 10 international Pay Per Click Industry News from May 10 to 17, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Smart bidding will inflate your CPC if you haven’t enough conversion data
Julie Bacchini (one of the most respected PPC pro) underlined what a lot of low converting advertisers have been experiencing in the last couple of years
https://www.linkedin.com/feed/update/urn:li:activity:7196792650446864386/
2) Why we need Google to be transparent
Kirk Williams wrote a dreams’ letter to Google Ads leadership explaining how they could fix the broken trust relationship we had since the beginning
https://zatomarketing.com/blog/open-letter-to-google-ads-appendix-ponderings-of-a-ppc-professional
3) Netflix will launch its own ad server in 2025
At Upfront 2024 they also announced a partnership with Google D&V360 too (besides Microsoft) starting from this summer
https://about.netflix.com/en/news/netflix-upfront-2024-the-year-of-growth-and-momentum
4) Is your Meta pixel in “Core” setup?
Bram Van der Hallen explains what happens if you miss this simple, but relevant, setting.
https://www.linkedin.com/feed/update/urn:li:activity:7196486175417679872/
5) Other details on PMax for marketplaces
Duane Brown shared more details about the requirements to get this new option in PMax
https://www.linkedin.com/feed/update/urn:li:activity:7196493651873558529/
6) TikTok shares some guidance for SMEs in the beauty sector
TikTok has shared a series of insights and tips for maximizing organic and sponsored visibility results
https://www.tiktok.com/business/en/blog/2024-beauty-blog-tiktok-smb
7) Open source solution to facilitate export from GA4 to BigQuery
Christoph Scherf (Google) has released an application to transform raw export from GA4 into BigQuery tables (via Adriaan Dekker)
https://www.linkedin.com/feed/update/urn:li:activity:7196034008827273216/
8) The option on preferred ad formats in Demand Gen arrives
Carolin Carvalho da Silva was among the first to see the new feature online, which I also saw in various accounts (via Thomas Eccel)
https://www.linkedin.com/feed/update/urn:li:activity:7197181196416516096/
9) SMEC updates and releases the “Market Observer”
Mike Ryan has announced the update of the permanent (and free) observatory on KPIs in the PPC sector
https://smarter-ecommerce.com/en/smec-market-observer/
10) Snapchat releases a mini-guide to tracking on its platform
A guide has been published on the correct ways to track the brand lift effect attributable to the platform
https://forbusiness.snapchat.com/blog/how-to-make-measurement-your-brands-strategic-advantage
May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important (I’ll consider it next week)!
Gianpaolo Lorusso
ADworld Experience founder
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