The top 10 international Pay Per Click Industry News from August 14 to 25, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) How many conversions you need to have PMax outperforming your targets?
Two separate studies (the first one by Mike Ryan) on consistent aggregated data show that PMax need at least 5 daily conversions to get the highest success canches
https://www.linkedin.com/feed/update/urn:li:activity:7094587616490139648/
2) New script/report templates for Performance Max
Jack Felstead found a way to give visibility to budget allocation & conversion x placements working on Mike Rhodes’ script. while Bram Van Der Allen worked on Looker Studio
https://www.linkedin.com/feed/update/urn:li:activity:7100844556216102912/
https://www.linkedin.com/feed/update/urn:li:activity:7098305044499881984/
3) Meta gives more tools to search for brand connected promotions
A new tool in the ads library gives the ability to extract all kind of promotions connected to a searched brand (Andrew Hutchinson)
https://www.socialmediatoday.com/news/meta-adds-branded-content-campaign-oversight-to-ads-library/691703/
4) 7 ways to segment PMax campaigns
Kirk Williams recap all the possible approaches to get the best performing PMax structure
https://zatomarketing.com/blog/how-to-structure-performance-max-campaigns-7-ways
5) MetaAds new targeting options for B2B
Aaron Zakowsi spotted new company size + revenue targeting options added in Ad Manager
https://www.linkedin.com/feed/update/urn:li:activity:7098395170844344320/
6) What you need to know about Discovery Ads being upgraded to Demand Gen campaigns
Mark Irvine recaps all differences and possibilities of the new campaign type
https://www.wordstream.com/blog/ws/2023/08/22/demand-gen-campaigns
https://support.google.com/google-ads/answer/13859703 (official announcement by Google)
7) Meta, Google, TikTok & Snapchat all announcing how they will complain with EU’s DSA
All the companies will give more transparency and different options to comply with the upcoming European Digital Services Act
https://searchengineland.com/google-targeted-ad-data-eu-rules-431153 (Nicola Agius)
https://www.socialmediatoday.com/news/algorithmic-sorting-facebook-instagram-opt-out-EU/691567/ (Andrew Hutchinson)
https://newsroom.tiktok.com/en-eu/fulfilling-commitments-dsa-update
https://newsroom.snap.com/it-IT/digital-services-act-snap
8) TikTok introduces Search Ads
The company announced that they will finally launch the function they have been testing for in the last months
https://www.tiktok.com/business/en/blog/introducing-tiktok-search-ads-toggle
9) YouTube optimization quick cheat
Miles McNair recaps 10 interesting tips to improve video ads performance
https://www.linkedin.com/feed/update/urn:li:activity:7098989398909739009/
10) Google will stop showing anonimous reviews from Google Local Service Ads starting from August 25
Barry Schwartz republished a Tweet by Anthony Highman showing the announcement
https://www.seroundtable.com/google-local-service-ads-anonymous-reviews-35913.html
EXTRA CONTENT
Google PMAx still under spotlight for targeting childre on YT https://searchengineland.com/ipg-mediabrands-pause-google-pmax-campaigns-430937
Google issuing refunds for missold ads on its Video Partner SItes? https://searchengineland.com/google-issues-refunds-accusations-mis-selling-ads-430695
May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important!
Here is a video-commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/Gv-_fCXEcN4
Gianpaolo Lorusso
ADworld Experience founder
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