The top 10 international Pay Per Click Industry News from March 17 to 31, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Importing conversions from GA4 is becoming more convenient (with recap infographic)
In some weeks we are going to have conversion data more similar to what you would have using native GAds tracking code. A nice recap infographic is included.
https://www.adworldexperience.it/en/importing-ga4-conversions-to-gads-infographic-ver-3-the-revenge/
#2 How to exclude all mobile apps placements (again)
Paid Search Association has shared a useful tip to block unwanted placement all at once adding “mobileappcategory::69500” among excluded placements
https://www.linkedin.com/posts/paidsearchassociation_paidsearchassociation-ppc-googleads-activity-7043990917501845507-1mSQ/
#3 Why using New Customer Acquisition goals in PMax may be not a god idea?
Kirk Williams updated a post in which explains why using new customer acquisition goals will mess up your conversion data.
https://zatomarketing.com/blog/read-before-using-new-customer-acquisition-in-google-smart-shopping-campaigns
#4 Default conversion window in GAds is going to 90 days
Will Rice (Measure Minds) explains all the implications of the GAds default conversion windows alligning with GA4 ones (on April 1 < it is NOT an April fool 🙂
https://measuremindsgroup.com/unified-ga4-and-google-ads-conversion-windows
#5 GA4 imported conversions will become full cross-channel
GA4 imported conversions will pass from cross-channel non last clic model to full cross-channel (more similar to the GAds native model) in the coming weeks
https://www.linkedin.com/feed/update/urn:li:activity:7044033395730837504/
#6 Why my FBAds campaigns may not spend all thier budget?
Jon Loomer shared a check list of all possible underspending issues you may have in Facebook Ads
https://www.jonloomer.com/why-wont-meta-spend-my-advertising-budget/
#7 PPC salary survey 2023
Here are the results of a global survey Duane brown runs every year on a global level (dat refers to 900 respondents based mainly in USA, Canada, UK & the Netherlands)
https://www.reddit.com/r/PPC/comments/11xi72k/ppc_salary_survey_2023_final_report/
#8 All product announcements form Google Ads EMEA Product Kickoff 2023
Innovations recently released and new function to come to GAds in Europe, Middle East & Africa
https://www.adworldexperience.it/en/google-ads-emea-product-kickoff-3-22-23-announcements/
#9 Microsoft is sunsetting manual CPC in Audience Network
Bye-bye to manual cpc starting from April 24, 2023.
https://about.ads.microsoft.com/en-us/blog/post/march-2023/upgrading-to-enhanced-cpc-on-the-microsoft-audience-network
#10 Will Meta ask Europeans to opt-out/in personalized ads (or ban political ads)?
Here are the first effects of the recent fine committed to Facebook for forcing users to accept ads personalization
https://www.socialmediatoday.com/news/Meta-Considers-Changes-to-EU-Ad-Regulations/646464/
EXTRA BONUS:
Every funnel stage has its FBAds audience https://www.andreavahl.com/facebook-advertising/3-facebook-ad-audiences-to-create-for-your-sales-funnel.php
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
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