The top 10 international Pay Per Click Industry News from September 1 to 6, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Google won’t be forced to “split” its ad tech assets
A federal judge has rejected the DOJ’s requests to remedy Google’s monopoly in ad tech (as it already happened for Chrome).
https://www.seroundtable.com/google-ad-tech-business-ruling-42008.html (Barry Schwartz)
2) MetaAds tests In-Market categories
Audiences created with those actively searching for specific products/services have landed in Meta too
https://www.linkedin.com/feed/update/urn:li:activity:7501636904313012224/ (Bram Van der Hallen)
3) GAds best practices should change based on volume
Andrew Lolk explains why the same tactic rarely works well in both low-traffic and high-volume accounts
https://savvyrevenue.com/blog/google-ads-account-size/
4) Chat GPT is expanding and releasing more new features. But when is it really worth investing in?
Despite its arrival (with new features) in Europe, India, ME, and Africa, I was struck by a reflection that not many people make
https://www.seroundtable.com/openai-chatgpt-ads-updates-42017.html (News – Barry Schwartz)
https://www.linkedin.com/feed/update/urn:li:activity:7501624109714395137/ (Convenience – Yash Mandlesha)
5) Microsoft’s “Holiday Guide”
Navah Hopkins shared a detailed guide to search marketing trends for Q4 2026 according to MSAds
https://www.linkedin.com/feed/update/urn:li:activity:7501321345104994304/
6) What’s a good ROAS for GAds in 2026?
Vimal Bharadwaj (Optmyzr) reports aggregated data with benchmarks for specific verticals and spend tiers
https://www.optmyzr.com/blog/what-is-a-good-road-for-google-ads/
7) Running out of ideas for GAds tests?
Then you should read the update to this post by Michelle Morgan on Wordstream
https://www.wordstream.com/blog/google-ads-test-ideas
8) GoogleAds introduces dedicated ad groups for videos
Google probably realized that the same reporting for all campaign types in a single interface isn’t ideal (Vivek Gupta)
https://www.linkedin.com/feed/update/urn:li:activity:7501622081156030464/
9) Is fragmented creative targeting still a best practice in MetaAds?
The short answer is: no (see also last week’s post by Akvile DeFazio), and Heather Brousell explains why
https://searchengineland.com/creative-targeting-fragmenting-meta-audiences-486368
EXTRA CONTENTS
GAds is testing ads from search campaigns with phrase/exact match in AIM/O – Anthony Higman/Ginny Marvin
Klaviyo is now a GAds partner for off-line conversion integration – Hana Kobzova
Confronting AI-Max in GAds and MSAds – Navah Hopkins (Microsoft)
Marketing Media Modelling small guide – Ginny Marvin
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/0cOkMeZynTc
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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