The top 10 international Pay Per Click Industry News from August 21 to 31, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Pmax will give you more control over the channel where ads are shown
Heidi Sturrock was among the first to share a new feature (in alpha testing) to split budgets across PMax channels.
https://www.linkedin.com/feed/update/urn:li:activity:7500479462027722752/
2) ChatGPT enables self-service ads in Europe and a dedicated PPC agent plugin
The release was scheduled for Q4 2026 (but, as usual, OpenAI is rushing ahead)
https://www.linkedin.com/feed/update/urn:li:activity:7500506791345119232/ (self-service – Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7500203738100334592/ (PPC AI Agent) (Thomas Eccel)
3) In MetaAds creative diversity matters more than the volume
Akvile deFazio draws inspiration from a new, targeted feature to explain how the platform works
https://searchengineland.com/meta-ads-creative-diversity-485751
4) Demand Gen will include multiple objectives + other new features
Important new feature (I never understood why they were limited to just one goal) + messaging, travel, and video
https://ppcnewsfeed.com/ppc-news/2026-08/demand-gen-multiple-conversion-goals/ (objectives – Hana Kobzova)
https://searchengineland.com/google-expands-demand-gen-with-messaging-ads-travel-tools-and-ai-video-creation-486030 (A Adegbola)
5) GoogleAds uses AI-generated product titles (+ the corresponding report) + the short_title attribute in PMax
It will be possible to compare original titles with AI titles and may be the short_title update is connected to this
https://www.linkedin.com/feed/update/urn:li:activity:7499052123092045825/ (AI titles – Yash Mandlesha)
https://ppcnewsfeed.com/ppc-news/2026-08/short-title-attribute-performance-max/ (Short_title – Hana Kobzova)
6) From October 1, unanswered calls will also be charged in LSA
Matinique Roelse explains the new feature in detail (which will bring a lot of happiness to advertisers + especially to Google)
https://www.linkedin.com/feed/update/urn:li:activity:7498331252345978880/
7) Gemini never shows the same ad in AIM/O
Adthena claims that in over 35,000 cases, exact repetitions are rare (which is why managing RSA well is so important)
https://www.linkedin.com/feed/update/urn:li:activity:7499116925520760833/
8) 2026 Display Benchmarks (GAds, MSAds, and USA Today Network)
Susie Marino (Wordstream) publishes a commentary on the updated industry benchmark data for the US display network.
https://www.wordstream.com/blog/display-video-ads-benchmarks
9) How to optimize your budget in LinkedIn Ads?
Kamel Ben Yacoub explains how he allocates budget across different campaign types and why
https://www.linkedin.com/feed/update/urn:li:activity:7499117456011997185/
10) GAds xwf? Thanks, but no thanks.
Michael Marlin Jr. explains why you should be wary of recommendations from Google-hired representatives in external agencies.
https://marlinsem.com/google-account-strategist-reps/
EXTRA CONTENTS
ADworld Experience ranks nr. 1 among the World’s top PPC events – Radu Tyrsina (Search Engine Watch)
6 ways to remove a product in a un feed – Emmanuel Flossie
New MSAds report on search terms & landing pages – Navah Hopkins (Microsoft)
Google multiplies booking partners in LSA – Ginny Marvin
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/aDrQSJDQKOg
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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