The top 10 international Pay Per Click Industry News from June 26 to July 3, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) GAds Attributed Brand Searches in open beta
Dario Zannoni shares some interesting insights on the new metric (which can be requested from Google Reps).
https://www.linkedin.com/feed/update/urn:li:activity:7478091927494684672/
2) Cuttin Invalid Clicks in Google Ads
John Horn shared a (yet to be tested) way to limit fraudulent clicks without using any third-party tool
https://searchengineland.com/google-ads-targeting-tactic-cut-invalid-clicks-481490
3) Meta Tips Not Always Recommended
A “Recommended” Setup and Creative “Improvements” to Check Out
https://www.linkedin.com/feed/update/urn:li:activity:7478729688111071232/ (Dario Zannoni – setup)
https://www.linkedin.com/feed/update/urn:li:activity:7478092214917754880/ (Bram Van der Hallen – creative enhancements)
4) New features coming soon for PMax
A diagnostics report and detailed audience data
https://www.linkedin.com/feed/update/urn:li:activity:7478743673774620672/ (Aleksejus Podpriginas – channel diagnostics)
https://www.linkedin.com/feed/update/urn:li:activity:7478730800105058304/ (Yash Mandlesha – audience data segmentation)
5) Google tests AI-generated summaries to complement ads
Barry Schwartz & Darcy Burk report an interesting test in Google SERPs
https://www.seroundtable.com/google-ads-ai-generate-summaries-41599.html
6) Various interesting news about LinkedinAds
New targeting options, GAds/LIAds benchmarks, and AI tools for ads
https://www.linkedin.com/feed/update/urn:li:activity:7478330737318920192/ (Anthony Blatner – targeting)
https://searchengineland.com/linkedin-ads-cpc-benchmarks-how-costs-compare-with-google-ads-481010 (Emily Wood)
https://www.socialmediatoday.com/news/linkedin-rolls-out-new-ai-powered-promotional-tools/824290/ (Andrew Hutchinson)
7) TikTok and Meta launch hubs for MCP Server
Announced just a day one from the other, these are resources dedicated to developers of third-party AI tools using MCP servers.
https://developers.facebook.com/blog/post/2026/06/30/developer-tools-mcp/ (Meta Developer Tools MCP)
https://www.socialmediatoday.com/news/tiktok-launches-agentic-hub/824169/ (TikTok Agentic Hub)
8) More details on TikTok series promotions
After the official announcement, David Vargas publishes the first interesting details for those who can use them.
https://ads.tiktok.com/business/en/blog/tiktok-growth-max-mini-series
https://www.linkedin.com/feed/update/urn:li:activity:7478092543973486592/
9) Mini-Guide to the Google Display Network
Michelle Morgan updates an Evergreen content with the latest on the Google Display Network
https://www.wordstream.com/blog/google-display-network
10) Value Details
Ameet Khabra reminds us why it’s so important to set a value for leads and switch to value-based bidding.
https://hopskipmedia.com/google-ads-value-based-bidding-fix-junk-leads/
EXTRA CONTENTS
New tools for international shopping campaigns – Pinterest
New plugin to connect Claude to GAds account manager (MCC) – Ales Sturala
Questions on DSA to AI-Max migration answered – Ginny Marvin
Alert on Shopify App migration for new Merchant Center API – Matinique Roelse
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/c3RrChQp4Gg
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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