The top 10 international Pay Per Click Industry News from May 22 to 29, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Goodbye to Like Campaigns + New Funnel Grouping in Meta Ads
No More Easy (and Cheap) Page Likes and Funnel Grouping
https://www.linkedin.com/feed/update/urn:li:activity:7465679262205960192/ (Bram VdHallen)
https://www.linkedin.com/feed/update/urn:li:activity:7465060105072377856/ (Bram VdHallen)
3) Smart Bidding for Many, But Not for All
Optmyzr data reveals that manual CPC is still used by Savvy Advertisers and Andrew Lolk Explains Why
https://www.optmyzr.com/blog/when-to-stop-using-smart-bidding/ (Fred Vallaeys: manual CPC)
https://savvyrevenue.com/blog/max-bid-limits/ (Andrew Lolk: bid caps)
4) Leads integrated into Google Forms will appear in GAds
Google will integrate a sort of mini CRM directly into the Google Ads interface
https://business.google.com/us/accelerate/announcements/leads-in-google-ads/
5) New controls for branded queries in AI-Max
Thomas Eccel reports an interesting new option for including/excluding queries with a brand name
https://www.linkedin.com/feed/update/urn:li:activity:7466110556488450048/
6) Mini-Guide to Product Feed Optimization for AIOs
Emmanuel Flossie explains in detail how to optimize feeds to increase visibility in Google’s AI Overview / AI Mode
https://feedarmy.com/kb/how-to-optimize-your-product-feed-for-google-ai-overviews-8-attributes-that-actually-matter/
7) A new AI mentions report arrives in Merchant Center
Google announces the new report and also provides a preview
https://support.google.com/merchants/answer/17117204
8) ChatGPTAds will launch the first conversion-optimized campaigns on June 6
Barry Schwartz reveals the preview message sent to some advertisers
https://www.seroundtable.com/chatgpt-ads-conversion-optimized-campaigns-41402.html
9) TikTok tests ad-free subscriptions in UK
The company officially announced the new feature, following Meta’s example. It is likely to expand across Europe.
https://newsroom.tiktok.com/introducing-tiktok-ad-free-more-choices-for-how-you-experience-ads?lang=en-GB
New 200 million fine for Temu in Europe – EU Commission
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/cFDOtYccz7E
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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