The top 10 international Pay Per Click Industry News from April 24 to May 1, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) AI Max is the new black for search campaigns
Google announces the arrival of shopping and travel in AI Max, the agent for defining copy and targeting, and mandatory disclaimers for regulated sectors
https://www.linkedin.com/feed/update/urn:li:activity:7456949489161969664/ (comment by Jyll Saskin Gales on shopping)
https://www.linkedin.com/feed/update/urn:li:activity:7456949814711185409/ (recap by Ginny Marvin)
https://blog.google/products/ads-commerce/ai-max-new-features/ (official Google announcement)
3) Google Search (and Revenue) Growth
Fred Vallaeys reflects on Google’s latest quarterly earnings data and publishes aggregate data on accounts managed with Optmyzr
https://www.linkedin.com/feed/update/urn:li:activity:7457038503076409345/
https://www.linkedin.com/feed/update/urn:li:activity:7454790848149422081/
4) ChatGPTAds and “Organic” Reputation
Two great posts that remind us that power is nothing without control (quoted from an advert by a famous tyre manufacturer) and what we’ve seen so far with ads on ChatGPT
https://www.seerinteractive.com/insights/buying-ads-on-chatgpt-why-you-should-check-organic-reputation-first (Wil Reynolds & Brittany Sager)
https://searchengineland.com/inside-chatgpt-ads-what-the-data-tells-us-and-whats-coming-next-474504 (ChatGPTAds insights by Adthena)
5) It is now possible to limit Search Partners and GDNs in PMax
Riley Slater was among the first to notice a small but interesting update, which adds greater control to Performance Max campaigns.
https://www.linkedin.com/feed/update/urn:li:activity:7457023438579249153/
6) Google will analyze call content to identify conversions
Starting from July 1st, all campaigns not opted out will begin recording calls via Google forwarding numbers to identify conversions (Privacy festival is here 🙂
https://www.linkedin.com/feed/update/urn:li:activity:7457361858040209408/ (Arpan Banerjee)
https://www.linkedin.com/feed/update/urn:li:activity:7457017556982407168/ (some legitimate concerns by Anthony Highman)
7) Lift studies now in the experiments tab
Thomas Eccel comments on the new features in incremental brand and search tests released (or in the process of being released) in Google Ads
https://www.linkedin.com/feed/update/urn:li:activity:7454891082250686465/
8) It is now possible to promote events on external sites with Linkedin Event Ads
Official announcement of this new feature, which will be available to all advertisers starting on the 6th May 2026
https://www.linkedin.com/pulse/expand-event-promotion-linkedin-offplatform-ads-linkedin-for-mktg-hcvzc/
9) SnapchatAds launches sponsored chatbots
Andrew Hutchinson comments on the new format for Sponsored Snaps
https://www.socialmediatoday.com/news/snapchat-launches-sponsored-ai-chatbots/818757/
Sometimes they come back (banners in Demand Gen campaigns) – Dario Zannoni
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/kK810Vo9sqA
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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