The top 10 international Pay Per Click Industry News from February 27 to March 6, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) New independent report on AI-Max
Mike Ryan has published a new guide, and Anu Adegbola has provided a summary report (spoiler alert: conversions increase, but so does CPA)
https://www.linkedin.com/feed/update/urn:li:activity:7435328026768228352/ (Mike Ryan)
https://searchengineland.com/google-ai-max-revenue-higher-cpa-study-470928 (executive summary by Anu Adegbola)
3) Meta splits Click-through and Engaged-through Attribution
Meta introduces a new distinction between conversions generated by a link click and those resulting from engagement with other parts of the ad.
https://www.facebook.com/business/news/click-attribution (official announcement)
https://www.jonloomer.com/click-through-attribution-link-click/ (explanation by Jon Loomer)
4) Gemini vs. Claude in a real campaign audit
Ales Sturala (Trueclicks) field-tested the effectiveness of Gemini 3 Flash/Pro, Opus 4.6, and Sonnet 4.6 (spoiler: there’s no clear winner).
https://www.linkedin.com/feed/update/urn:li:activity:7435650440664436736/
5) How to minimize the impact of click fraud (without using third-party tools)
Heather Brousell shares Interesting practices to combat fake clicks (as much as possible)
https://searchengineland.com/click-fraud-google-ads-470656
6) Brand protection done right (with high budgets and well-known brands)
Benjamin Wenner explains how brand protection should be structured for well-known brands with large budgets
https://searchengineland.com/branded-search-competitive-ppc-defense-470510
7) Guidelines for creating ads in the AI era
Sarah Stemen shares interesting insights on the different levels you should consider to ensure AI intervention is truly useful and not harmful
https://searchengineland.com/ppc-ads-authentic-ai-creative-470703
8) How to build a filter for quality traffic (and its audience) with GTM
Great tutorial by Dana DiTomaso on creating behavioral conversions in GA4/Gads using Google Tags Manager
https://kpplaybook.com/resources/micro-conversion-quality-traffic-metric-ads/
9) Is it time to add automated videos to MetaAds?
According to Pleurat Breznica: not yet. And in this post he explains why.
https://www.linkedin.com/feed/update/urn:li:activity:7435652608591204352/
10) Are Grants ads coming to AI Overview?
Jason King reports that his accounts (20) saw a general increase in CTR right around the time of the release in Q4 2025.
https://www.linkedin.com/feed/update/urn:li:activity:7434651651027734528/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/MYs5rmaFqO4
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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