The top 10 international Pay Per Click Industry News from August 22 to 29, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) New testing tool & IG follows in MetaAds
Meta continues to release new features to facilitate creative testing, and there’s a new metric for acquired IG fans (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7366354603564576773/
https://www.linkedin.com/feed/update/urn:li:activity:7366727160658624512/
3) How to use AI to create PPC tools
Fred Vallaeys Shares the process and tools used to create software that cleans data for seasonality analysis.
https://searchengineland.com/ppc-vibe-coding-seasonality-analysis-tool-460968
4) Some important considerations on AI Max
Myke Ryan offers some interesting insights into the rather predictable matching that can sometimes characterize AI Max campaigns.
https://www.linkedin.com/feed/update/urn:li:activity:7367081420541902849/
5) Great real-world case study on Google Search Partner management
Valerio Celletti identifies some cases in which search partners go from irrelevant to dangerous (and I can confirm his analysis).
https://www.linkedin.com/feed/update/urn:li:activity:7367080646181056512/
6) How to optimize MetaAds placements
Jon Loomer shares a series of tips for achieving top results in Meta Ad Placements
https://www.jonloomer.com/spot-problematic-meta-ad-placements/
7) You Can Now Exclude Audiences from Shopping Campaigns
Jyll Saskin Gales shares a very important (and long-awaited) update for anyone using Shopping Campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7367179191387189249/
8) New Global Report for PMax at the Account Level
Thomas Eccel was among the first to share a new report recently published in GAds accounts that allows for cumulative PMax analysis.
https://www.linkedin.com/feed/update/urn:li:activity:7367195101703438336/
9) Microsoft News (for Clarity and PMax)
Starting October 31, Clarity will require the sending of consent signals in Europe to work at 100% and upcoming updates for PMax
https://ppc.land/microsoft-clarity-enforces-cookie-consent-requirements-across-europe/ (Luis Rijo)
https://www.linkedin.com/feed/update/urn:li:activity:7367207741569888259/ (Navah Hopkins)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/62v-bX0mrDE
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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