Top 10 Pay Per Click Industry News from June 28 to July 9, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
#1 Microsoft launches Multimedia Ads in SERPS
A sort of unspoken tabu: rich images/videos ads in search results has finally fallen (at least in Bing). Will Google follow?
https://about.ads.microsoft.com/en-us/blog/post/july-2021/let-your-brand-shine-with-multimedia-ads
#2 Pausing underperforming campains = optimizing campaigns?
Pauline Jakober (and me too) believes not. Inspecting why campaigns are underperforming, that’s optimizing.
https://www.searchenginejournal.com/underperforming-google-ads/410935/
#3 Products’ Feed tests worth a try
Monica Klepper points out what we can do to optimize performance of Google Shopping Campaigns from feed’ point of view
https://tinuiti.com/blog/shopping-feed/experts-share-5-google-feed-tests-to-drive-more-qualified-traffic-to-your-site/
#4 Key Takeaway from Prime Day 2021
The new shopping season invented by Amazon is gaining momentum and has all the numbers to mimic Black Friday selling performance
https://www.merkleinc.com/blog/key-takeaways-prime-day-2021
5# How to audit Facebook Ads Campaigns
Erin Corn recaps all the checks you have to perform to understand where you can do better
https://www.socialmediaexaminer.com/how-to-audit-your-facebook-ads-account-for-better-results/
6# So long broad match modifiers, we all loved you
Now it is official. From August 2 it will be impossible to add BMM in your ad groups. In the video some ideas to eventually replace them
https://ads-developers.googleblog.com/2021/06/broad-match-modifier-upcoming-changes.html
#7 Microsoft July updates
Dynamic remarketing expanded to new industries, in-market audience targeting improved, automated bidding comes to Audience Network, countdown & location insertions arrived to RSA, phrase match changes
https://about.ads.microsoft.com/en-us/blog/post/july-2021/dynamic-remarketing-expansion-other-july-product-updates
#8 How to write copy that sells
Kristen McCormick revised an evergreen recap of ad copywriting successfull techniques
https://www.wordstream.com/blog/ws/2021/07/06/how-to-write-copy-that-sells
#9 How to set budget in FacebookAds
Give a look to Michelle Morgan’s suggestions to maximize ad budget performance in FB
https://www.searchenginejournal.com/facebook-ads/how-to-set-budget/
#10 Promoting virtual events with Linkedin Ads
Mike Fleming explains how event ads work in LI and points out useful resources to successfully set them
https://granularmarketing.com/linkedin-ads-virtual-events/
Here is a video commentary of the news (starting from the last one): https://youtu.be/-rpz5lhbqJs
May the ROI be with you 🙂
Gianpaolo Lorusso ADworld Experience founder