The top 10 international Pay Per Click Industry News from July 10 to 17, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) AI Performance Report pilot tested in GMC
Barry Schwartz, Hana Kobzova & Brodie Clark all confirm that the new report is in pilot phase in the US.
https://www.seroundtable.com/google-merchant-center-ai-performance-insights-41675.html
2) New Study Shows Incremental Attribution Beats Standard Attribution in MetaAds
Peter Quadrel comments on data from Haus (Tyler Horner), which shows better results (+26%) than standard attribution.
https://www.linkedin.com/feed/update/urn:li:activity:7483827962652446722/
3) A fix is on its way for Google and YT App in Shopify
Ginny Marvin confirmed that Google will fix the issue created by the migration to the new Merchant Center API
https://www.linkedin.com/feed/update/urn:li:activity:7481266875147087872/ (Emmanuel Flossie & Matinique Roelse)
4) It will be possible to use company (non-product) feeds in Demand Gen
Hana Kobzova reports a new support page confirming the use of feeds in verticals such as travel, real estate, automotive, etc.
https://ppcnewsfeed.com/ppc-news/2026-07/business-data-feeds-demand-gen/
5) The Wild West of Generative AI in Campaigns is over (in EU)
Enrico Ferretti and Martin Roettgerding remind us that starting 8/2 AI content used in EU campaigns will need a disclaimer
https://www.linkedin.com/feed/update/urn:li:activity:7484930712924590080/
https://www.linkedin.com/posts/martin-roettgerding_am-2-august-kommt-die-ki-kennzeichnungspflicht-activity-7484960915780530176-c3zr
6) Meta redesigns public segments around types of audience
Jon Loomer explains why this move in MetaAds goes beyond labelling and a simple UI redesign
https://www.jonloomer.com/meta-redesigns-audiences-around-labels/
7) Why running campaigns dedicated to new products could make a lot of sense
Matinique Roelse shares a technique he uses to push new products into shopping campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7483046850854395905/
8) Minor news and useful tips for PMax & GAds
Product data growth, but audience segments still low in PMax, titles/descriptions might become sitelinks, and new customer value
https://www.linkedin.com/feed/update/urn:li:activity:7483478473852940288/ (new product data – Bia Camargo)
https://www.linkedin.com/feed/update/urn:li:activity:7483417149798244352/ (low audience data – Giuseppe Scollo)
https://www.linkedin.com/feed/update/urn:li:activity:7483047474203652097/ (alternative titles & Sitelink – Anthony Higman)
https://zatomarketing.com/blog/how-to-untangle-google-ads-new-customer-value-the-settings-checkbox-and-true-roas (Kirk Williams)
9) What is CPRM and why is it useful, especially in LinkedIn Ads
AJ Wilcox explains why Cost Per Retargeting Member is a particularly useful KPI for LIAds
https://www.linkedin.com/pulse/what-cprm-linkedin-ads-metric-optimizes-your-funnel-aj-wilcox-3gjyf/
10) The unbearable impact of social media on search ROAS
Benjamin Wenner points out that many branded queries exist thanks to social media and suggests ways to measure their impact
https://searchengineland.com/paid-search-roas-paid-social-482040
EXTRA CONTENTS
Q&A with Ginny Marvin on DGen URL inclusion/exclusion & conversational searches impact – Google
How to get the maximum out of Microsoft Ads – Navah Hopkins
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/CrjPlG7IKZo
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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