The top 10 international Pay Per Click Industry News from January 16 to 23, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Meta begins releasing ads in Threads globally
Starting January 26, 2026, MetaAds impressions will gradually expand to cover all 400 million active monthly users of the social network launched in 2023
https://www.facebook.com/business/news/ads-on-threads-one-year-in
3) It will be possible to test a mix of multiple campaigns running simultaneously in GAds
Dario Zannoni reports that a beta has been launched in Google Ads that will allow you to test account behavior with multiple campaigns combined differently
https://www.linkedin.com/feed/update/urn:li:activity:7420131879644921857/
4) Let’s clarify some things about OpneAI/ChatGPT campaigns
What we know so far and the cost-per-impression bombshell (yes, you read that right: their intent, by now, is to charge advertisers per impression!)
https://www.linkedin.com/feed/update/urn:li:activity:7419698143757471744/ (recap by Martin Roettgerding)
https://searchengineland.com/openai-moves-on-chatgpt-ads-with-impression-based-launch-467783 (Anu Adegbola on cost per impression)
5) When the max CPC cap penalizes campaigns and other (expensive) mistakes to avoid
Andrew Lolk posted a nice recap of the most costly mistakes you can make in a PPC campaign + a real-life case where the CPC cap penalized campaigns.
https://savvyrevenue.com/blog/improve-google-ads-mistakes/
https://www.linkedin.com/feed/update/urn:li:activity:7420780086456500224/
6) The (weird) calculation of the cost per conversion in LinkedinAds
AJ Wilcox reports LinkedIn’s (absurd) choice to exclude the cost of campaigns that did not convert in the cost per conversion calculation
https://www.linkedin.com/feed/update/urn:li:activity:7420009284383436800/
7) Mini-guide to Smart Events in Microsoft Clarity
Matteo Zambon explains how they work and why they are so important for subsequent session analysis (automatic translation by Google)
https://www.tagmanageritalia.it/cosa-sono-come-funzionano-come-configurare-smart-events-microsoft-clarity/
8) How to simultaneously have DGen control and PMax power in e-commerce campaigns
Aysha Yousef proposes a smart mix of Performance Max campaigns with product feeds only and Demand Gen for everything else
https://searchengineland.com/why-demand-gen-works-best-alongside-performance-max-for-ecommerce-467785
9) Is it broad or exact match better for B2B?
Jyll Saskin Gales explains that both should actually be used, but differently and for different purposes.
https://learn.jyll.ca/blog/should-b2b-advertisers-use-broad-match-or-exact-match-keywords
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/hrKpwQ6K4jU
May the ROI be with you! And… more peace for everyone! Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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