The top 10 international Pay Per Click Industry News from November 1 to 7, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Brand Bidding Yes or No? Why It’s Not Possible to Give a Single, Valid Answer
Andrew Lolk on why it’s not possible to give a single, definitive answer to the question of whether or not it’s worthwhile to run brand protection ads (and how to do them).
https://savvyrevenue.com/blog/brand-bidding-experts-disagree/
3) Are Demand Gen Really Worth It?
Mike Ryan and Thomas Eccel offer interesting insights into Demand Gen campaigns in Google Ads
https://www.linkedin.com/feed/update/urn:li:activity:7392245359512788992/
https://www.linkedin.com/feed/update/urn:li:activity:7392282614235205632/
4) Performance Max Campaigns Under the Lens
Four very interesting posts on various aspects of PMax: from brand exclusion to initial evaluation and how the conversion rate is calculated
https://www.linkedin.com/feed/update/urn:li:activity:7391510491883376640/ (Kirk Williams)
https://hopskipmedia.com/your-pmax-roas-is-a-lie-how-to-fix-it-with-brand-exclusions/ (Ameet Khabra)
https://www.linkedin.com/posts/damianooliva_googleads-conversionrate-pmax-activity-7391398896918499329-bPct/ (Damiano Oliva)
https://www.linkedin.com/feed/update/urn:li:activity:7391474526812901378/ (Andrew Lolk)
5) New conversion counting option and other new features in MetaAds
You can now optimize for each user’s first conversion, instead of all of them + other minor updates
https://www.linkedin.com/feed/update/urn:li:activity:7391499692066545664/ (Jon Loomer)
https://www.linkedin.com/posts/bramvanderhallen_metaads-activity-7391371547002941440-VdjL/ (Bram Van der Hallen)
6) When PPC automation still definitely needs human intervention
Sarah Stemen identifies 4 use cases where relying entirely on automation in a PPC campaign is very risky
https://searchengineland.com/4-times-ppc-automation-still-needs-a-human-touch-464245
7) In which sectors and for which searches is AI changing the way users interact with Google
An excellent study shared by Adthena highlights the differentiated impact of AI Mode/Overview on advertising campaigns (and beyond)
https://searchengineland.com/how-googles-ai-overviews-are-accelerating-change-in-paid-search-463796
8) Poorly cropped images in your shop ads? You can avoid it
Kirk Williams explains how to disable “smart cropping” in Merchant Centers.
https://www.linkedin.com/feed/update/urn:li:activity:7391533323531137024/
9) A script to find underperforming keywords in GAds
Matinique Roelse shares a script that reports a series of keywords that should be paused based on historical data for a predefined period.
https://adcrease.nl/article/google-ads-script-negative-keyword-finder/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/YhLQn4AHaa4
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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