The top 10 international Pay Per Click Industry News from November 28 to December 5, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Why the new incremental attribution could save your campaigns (and more) in MetaAds
Cynthia Sandoval reflects on the effectiveness of this new attribution method recently introduced by Meta
https://www.linkedin.com/feed/update/urn:li:activity:7401516757607256064/
3) Dynamic remarketing with GA4 data
Dario Zannoni reports this upgrade that confirms the increasingly close interaction between GAds and Analytics
https://www.linkedin.com/feed/update/urn:li:activity:7401515926568894464/
4) In MetaAds, it is now possible to invite users to chat on WA after collecting leads in instant forms
Bram VdHallen reports that it is now possible to immediately continue interacting on WA with users who have just converted a lead campaign
https://www.linkedin.com/feed/update/urn:li:activity:7401588389520605185/
5) Data for search partners now in PMax
Aleksejus Podpruginas was among the first to report that some accounts now also display data for search partners separately
https://www.linkedin.com/feed/update/urn:li:activity:7401242899415203841/
6) GAds Demand Gen: Dos and Don’ts
Menachem Ani summarizes best practices and common mistakes in managing Demand Gen campaigns in Google Ads
https://searchengineland.com/google-demand-gen-campaigns-migration-and-best-practices-433014
7) Google prepares for “Partner Match”
Hana Kobzova intercepted the help pages for a new way to create audiences for YouTube video campaigns with third-party data (not in Europe)
https://ppcnewsfeed.com/ppc-news/2025-11/google-launches-partner-match-for-youtube-targeting/
8) The AI assistant lands in Amazon Ads too
Isaac Groos highlights the new feature (still in beta) in the interface
https://www.linkedin.com/feed/update/urn:li:activity:7402669325242863616/
9) Comparison between PMax on Google and Microsoft
Navah Hopkins provides a nice recap of all the features of Performance Max campaigns on both platforms
https://searchengineland.com/google-microsoft-performance-max-approaches-464964
New Webinar on 12/10 about Hubspot & GoogleAds combined strategies with Danny Gavin and Sarah Stemen – Paid Search Association
Vote for your favorite PPC influencer (until 12/25/25) – PPCSurvey
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/bK1m43JAiaU
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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