2) Meta is releasing AI agents capable of interacting with your customers
The innovation isn’t open to everyone yet (but you can sign up for the waitlist), but if it works, it will be a big leap for many businesses.
https://www.linkedin.com/feed/update/urn:li:activity:7348313662740127744/
3) Hallucinatory states from Performance Max
Tony Zara explains very clearly why PMax sometimes makes monstrous mistakes in campaigns with large catalogs
https://www.linkedin.com/feed/update/urn:li:activity:7349429028614737921/
4) New features for Meta Ads
Jon Loomer explains how the current controlled chaos in ads game came about, and Dario Zannoni reports on a new feature for product catalog ads
https://www.linkedin.com/feed/update/urn:li:activity:7349343791406837760/ (catalogs displayed as carousels)
https://www.jonloomer.com/meta-ads-copy-and-creative/ (evolution of MetaAds creatives)
https://www.linkedin.com/feed/update/urn:li:activity:7348985560574656513/ (new data for flexible ad formats)
5) A first real-world case study comparing standard campaigns and AI Max
Mauro Sanna reports the first data from a direct comparison between a search campaign and an AI Max (the latter prevailed).
https://www.linkedin.com/feed/update/urn:li:activity:7349429218671325184/
6) How to create warm audiences with Thought Leader ads on LinkedIn
AJ Wilcox explains very simply how you can achieve targeted audiences at a very low cost with ads placed on influencers in our industry.
https://www.linkedin.com/feed/update/urn:li:activity:7348027273150660610/
7) How to make the most of product feed optimization tools
Ruben Runneboom shared the very interesting case history that won his agency the Channable 2025 Best Case Award.
https://www.linkedin.com/feed/update/urn:li:activity:7348287671506538496/
8) The Cost (to Us) of Hidden Search Terms
Collin Slattery published independent research data on the (poor) performance of hidden search terms. Devastating.
https://searchengineland.com/google-ads-hidden-search-terms-cost-advertisers-458306 (Anu Adegbola)
9) Local and device data is coming to the keyword planner
Amiya Prakash was among the first to share screenshots showing the new data (probably) coming to the keyword planner.
https://searchengineland.com/google-keyword-planner-localized-forecasting-458157 (Anu Adegbola)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/W7pO82p3GFI
Gianpaolo Lorusso
ADworld Experience founder
[/vc_column_text][/vc_column][/vc_row]
The top 10 international Pay Per Click Industry News from July 4 to 11, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Meta is releasing AI agents capable of interacting with your customers
The innovation isn’t open to everyone yet (but you can sign up for the waitlist), but if it works, it will be a big leap for many businesses.
https://www.linkedin.com/feed/update/urn:li:activity:7348313662740127744/
3) Hallucinatory states from Performance Max
Tony Zara explains very clearly why PMax sometimes makes monstrous mistakes in campaigns with large catalogs
https://www.linkedin.com/feed/update/urn:li:activity:7349429028614737921/
4) New features for Meta Ads
Jon Loomer explains how the current controlled chaos in ads game came about, and Dario Zannoni reports on a new feature for product catalog ads
https://www.linkedin.com/feed/update/urn:li:activity:7349343791406837760/ (catalogs displayed as carousels)
https://www.jonloomer.com/meta-ads-copy-and-creative/ (evolution of MetaAds creatives)
https://www.linkedin.com/feed/update/urn:li:activity:7348985560574656513/ (new data for flexible ad formats)
5) A first real-world case study comparing standard campaigns and AI Max
Mauro Sanna reports the first data from a direct comparison between a search campaign and an AI Max (the latter prevailed).
https://www.linkedin.com/feed/update/urn:li:activity:7349429218671325184/
6) How to create warm audiences with Thought Leader ads on LinkedIn
AJ Wilcox explains very simply how you can achieve targeted audiences at a very low cost with ads placed on influencers in our industry.
https://www.linkedin.com/feed/update/urn:li:activity:7348027273150660610/
7) How to make the most of product feed optimization tools
Ruben Runneboom shared the very interesting case history that won his agency the Channable 2025 Best Case Award.
https://www.linkedin.com/feed/update/urn:li:activity:7348287671506538496/
8) The Cost (to Us) of Hidden Search Terms
Collin Slattery published independent research data on the (poor) performance of hidden search terms. Devastating.
https://searchengineland.com/google-ads-hidden-search-terms-cost-advertisers-458306 (Anu Adegbola)
9) Local and device data is coming to the keyword planner
Amiya Prakash was among the first to share screenshots showing the new data (probably) coming to the keyword planner.
https://searchengineland.com/google-keyword-planner-localized-forecasting-458157 (Anu Adegbola)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/W7pO82p3GFI
Gianpaolo Lorusso
ADworld Experience founder