The top 10 international Pay Per Click Industry News from July 25 to August 1, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Are Google and Meta abandoning election ads in the EU? With the entry into force in October of the new rules set forth in the Transparency & Targeting of Political Advertising (TTPA)
https://www.socialmediatoday.com/news/meta-bans-political-ads-europe-due-to-eu-regulations/754156/ (Andrew Hutchinson)
https://www.linkedin.com/feed/update/urn:li:activity:7357086871635603456/ (Thomas Eccel)
3) Why Flexibility and Control Are Both Necessary in GAds Great post by Gabriele Benedetti explaining why it’s necessary to combine highly targeted and “flexible” campaigns and how to do it (as I’ve been advocating for years).
https://relevant.searchon.it/broad-match-smart-bidding-ai-max-for-search/
https://www.optmyzr.com/blog/agile-target-layering/
4) New Optimized Budget Sharing in MetaAds Jon Loomer explains how the new setting works, allowing Meta to shift up to 20% of budget from underperforming to overperforming campaigns.
https://www.linkedin.com/feed/update/urn:li:activity:7356628882642341891
5) AI Max at the group level + experiments Google is releasing the new AI features at the group level and with a predefined experiment (which we highly recommend)
https://www.linkedin.com/feed/update/urn:li:activity:7356361955571306496/ (Thomas Eccel)
https://www.linkedin.com/feed/update/urn:li:activity:7357041311528468481/ (Dario Zannoni)
6) Google releases open source applications for reporting on Demand Gen campaigns and Market Insights Georgi Zayakov reports the appearance of “DG-Pulse” and “Merch-Intel” on GitHub
https://www.linkedin.com/feed/update/urn:li:activity:7356568577669316608/
https://www.linkedin.com/feed/update/urn:li:activity:7355945329520693253/ (Christopher Scherf)
7) How to Build Successful Ads in the Age of Responsive Ads Brad Geddes summarizes the most effective best practices distilled from years of fieldwork
https://searchengineland.com/how-to-assemble-captivating-google-ads-copy-459469
8) Big News for Clarity & Microsoft Ads Clarity will be able to AI-process up to 250 videos at a time (previously 10) + WP plugin, while MSAds launched Account-level placement exclusions and new audience planner
https://www.linkedin.com/feed/update/urn:li:activity:7356258316693450752/
https://ppc.land/microsoft-clarity-simplifies-wordpress-setup-with-streamlined-plugin/ (Luis Rijo)
https://searchengineland.com/microsoft-ads-website-exclusion-tools-search-audience-ads-459869 (Anu Adegbola)
https://www.linkedin.com/feed/update/urn:li:activity:7356566500322820096/ (Navah Hopkins)
9) 2 scripts to monitor best sellers in the GMC and expand keywords Hana Kobzova shares the best seller script (which, as Nils Rooijmans suggests, can also be expanded by asking AI to automatically identify items to monitor) + Matinique Roelse explains how to receive automatic keyword suggestions for the best-performing search terms.
https://ppcnewsfeed.com/blog/product-monitoring-in-google-merchant-center/
https://adcrease.nl/article/google-ads-script-keyword-expander/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/QRZkyYBxTo8
Gianpaolo Lorusso
ADworld Experience founder
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