Top 10 PPC News-Parade from Feb 20 to 27, 2026

The top 10 international Pay Per Click Industry News from February 20 to 27, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

1) 4 Ways to Counteract Inventary Reductions Due to Google AI Mode
Great post with interesting data on the impact of AI Overviews and how to change your approach in paid search to get the most out of it
https://searchengineland.com/paid-search-pivots-google-ai-overviews-470193 (Kenneth Hammer, Rebecca Bridge, Danny Goodwin)

 

2) How to Get a Competitor Analysis in MetaAds (& share it with customers) with Manus AI
Bram Van der Hallen suggests a clever way to check what your competitors are doing by leveraging the new Manus integration in the Meta ads library
https://www.linkedin.com/feed/update/urn:li:activity:7432118799140765697/

 

3) Perhaps the most powerful (and overlooked) tool in AI Max
Giuseppe Scollo shares a real-world success story with AI Max combined with brand lists (which I can fully confirm)
https://www.linkedin.com/feed/update/urn:li:activity:7433154746250579968/

 

4) “Inexplicable” CTR fluctuations in GAds Search campaigns? Check more closely…
Benjamin Wenner explains that they could be linked to (multiple placements) and shares how to check for them.
https://www.linkedin.com/feed/update/urn:li:activity:7432117547132510208/

 

5) When to narrow your audiences in MetaAds
Jon Loomer explains when it’s useful (or absolutely necessary) to narrow the platform’s automatic audience targeting
https://www.jonloomer.com/restrict-audience-meta-advertising/

 

6) Downward-pointing arrow icons in MetaAds Manager (what they mean and how to “fix” them)
Pleurat Breznica explains the most common causes (reporting/attribution/data freshness) and how to address them when they appear
https://www.linkedin.com/feed/update/urn:li:activity:7433160185289891840/

 

7) How to get visibility at almost no cost with LinkedIn Ads
Matteo Figoli explains how to get it with text ads
https://www.linkedin.com/feed/update/urn:li:activity:7433160620004274177/

 

8) VEO3 arrives in Google Ads
After Nano Banana Pro (images), the new next-generation AI video editor is also about to land in Google Ads’ Asset Studio (Denis Capko)
https://www.linkedin.com/posts/denis-capko_google-just-confirmed-veo-3-is-entering-the-activity-7428095031145730049-Ttt8/

 

9) Microsoft Releases self-serve negative lists and opens beta for negatives in PMax
Negative lists (& for PMax) are coming, AI queries are coming to Bing Webmaster Suite, and various other minor updates (Navah Hopkins)
https://about.ads.microsoft.com/en/blog/post/february-2026/ad-preview-hub-and-other-product-news-for-february-2026 (official announcement)
https://www.linkedin.com/feed/update/urn:li:activity:7433153520670932992/ (Negative lists)
https://www.linkedin.com/feed/update/urn:li:activity:7432118015430676480/ (AI queries in search console)

 

10) “Store visits” are coming to Google Grants campaigns
Jason King reports that the objective is now also working in free campaigns for Nonprofit organizations (when there’s enough data to activate them)
https://www.linkedin.com/feed/update/urn:li:activity:7432116017931243520/

 

EXTRA CONTENT

3 ways to force Google CoMo modellation – Michele Arena
Ads Decoded podcast/newsletter (episode 3) – Ginny Marvin, Abby Butler and Adam Bullock (Google)

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/90yS1dqr-kQ

May the ROI be with you! And… more peace for everyone!
Thaaanks

Gianpaolo Lorusso
ADworld Experience founder

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