Top 10 PPC News-Parade from December 12 to 19, 2025

The top 10 international Pay Per Click Industry News from December 12 to 15, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

1) Google Ads in AI Overviews in 12 Countries Worldwide Google has released English ads in AI Overviews in 11 other countries, in addition to the US (AU, CA, IN, ID, KE, MY, NZ, NG, PK, PH, and SG), but none yet in Europe. https://ppcnewsfeed.com/ppc-news/2025-12/ads-in-ai-overviews-now-live-in-12-countries/ (Hana Kobzova and Peter Cicman)

 

2) How to Use Seasonal Adjustments and tROAS (Together) Effectively Andrew Lolk shared a short practical guide explaining the interaction of these two fundamental tools for achieving your marketing goals. https://savvyrevenue.com/blog/seasonal-bid-adjustment-mistake/

 

3) Meta’s BFCM + T5 Data and Advice on Creative Diversification Meta has released two interesting press releases: one with Black Friday and Cyber ​​Monday data + tips through the end of the year, and another on how to use creative in ads https://www.facebook.com/business/news/demystifying-creative-diversification https://www.facebook.com/business/news/cyber-5-2025-what-worked

 

4) Which AI model works best for PPC? Martin Roettgerding shared the results of a comparison test with similar prompts and data subsets, which showed Gemini 3 prevailing over ChatGPT 5.2. https://www.linkedin.com/feed/update/urn:li:activity:7406336917862166529/

 

5) Mini-guide to reading the channel report data in PMax campaigns Mike Ryan shared some tips for making the most of the data in the report (especially thanks to the available segmentations). https://searchengineland.com/google-channel-performance-report-pmax-campaigns-466298

 

6) How to use value rules in ADV+ campaigns in MetaAds Jon Loomer explains how you can increase control over Advantage+ campaigns in Meta using automatic bidding rules. https://www.jonloomer.com/value-rules-keep-advantage-plus-on/

 

7) Drive subscribers YouTube Channel with Ads Jyll Saskin Gales shared a series of tips for increasing channel subscribers by acquiring low cost targeted users https://www.wordstream.com/blog/how-to-get-youtube-subscribers-with-google-ads

 

8) Tips for Managing Google and Meta Campaigns in 2026 Michelle Morgan and Tara Zirker (with Michael Stelzner) explain the main changes in the two platforms and how to leverage them in the near future. https://www.socialmediaexaminer.com/facebook-ad-algorithm-changes-for-2026-what-marketers-need-to-know/ https://www.wordstream.com/blog/2025-google-ads-updates

 

9) Google Introduces Merchant Center Videos in PMax Rakshit Shetty shared a screenshot of a beta that could streamline ad settings https://www.linkedin.com/feed/update/urn:li:activity:7407096156222263297/

 

10) 3 calculated columns in GAds with spend and conversion forecasts Denie Geertzen shares formulas for calculating very useful metrics predicting the performance of GAds campaigns in the short term. https://www.linkedin.com/feed/update/urn:li:activity:7407096156222263297/

 

EXTRA CONTENT

12/16 Q&A session recap with Ginny Marvin – Amita Pereira (Karooya) & Julie Bacchini (PPCChat)

Demand Gen now got presence and/or interest location targeting – Thomas Eccel

Vote for your favorite PPC influencer (until 12/25/25) – PPCSurvey

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/4xHkaD6iSxM

 

May the ROI be with you! And… more peace for everyone!
Thaaanks

Gianpaolo Lorusso
ADworld Experience founder

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