The top 10 international Pay Per Click Industry News from August 29 to September 5, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Using top news stories to increase FB Ads performance
Sarah Sal shares a real-world campaign example where she beat competitors (and other agencies working on the same account) using viral organic content as base for ads
https://www.sarah-sal.com/blog/2025/8/26/how-i-used-news-stories-to-increase-facebook-ads-roas-57x
3) YouTube will have its own separate network in GAds?
Natasha Kaurra shares a Google survey on the topic
https://www.linkedin.com/feed/update/urn:li:activity:7369412057059848192/
4) Small updates at MetaAds
All-in-one full-funnel campaigns, coupons for users’ WA numbers, Dynamic Ads for Facebook Shops, automatic overlay rewriting, etc. (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7369361520557776901/
https://www.linkedin.com/feed/update/urn:li:activity:7369401460473647106/
5) Automatic video translation arrives in Meta Ads
Jon Loomer explains this very important innovation and shares an example of a video translated by MetaAI
https://www.jonloomer.com/qvt/automatic-translation-videos/
6) Message assets in GAds also for FB Messenger & Zalo
Hana Kobzova re-shared the new feature first spotted by Zeeshan Ali
https://ppcnewsfeed.com/ppc-news/2025-08/message-extension-gets-facebook-and-zalo-support/
7) Google denies AI Max campaigns are pushing Search Partners more than search ones
Following Mike Ryan’s article on AI Max reported last week, Ginny Marvin clarified that the new campaigns are not targeting GSPs more than search ones
https://www.seroundtable.com/google-ai-max-spn-40030.html
8) How a tool like Cursor can help your campaign performance
Lars Maat shares some real-world examples of the “vibe coding” tool suggested by Fred Vallaeys too last week (see Aug 22-29 Top PPC News-Parade)
https://searchengineland.com/scaling-ppc-ai-automation-scripts-data-custom-tools-461503
9) Meta makes it possible to exclude specific terms from automated copy
It will soon be possible to specify specific words to absolutely avoid in Meta AI texts
https://www.socialmediatoday.com/news/meta-adds-restricted-words-ai-ad-copy-generation/759084/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/gnApmN7SANQ
May the ROI be with you! And… more peace for everyone!
Thaaanks
Gianpaolo Lorusso
ADworld Experience founder
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