Top 10 PPC News-Parade from April 18 to 25, 2025

The top 10 international Pay Per Click Industry News from April 18 to 25, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

1) Google clarifies which slots the separate auctions in the SERPs apply to
After the update to the “Unfair Advantage Policy” and some rather confusing posts, here comes the clarification on which and how many auctions there can be in a SERP
https://www.linkedin.com/feed/update/urn:li:activity:7320794167343779840/ (comment by Martin Roettgerding)
https://support.google.com/google-ads/answer/16206862 (official announcement by Google)

2) What’s new in Meta Ads (Threads, Adv+ Catalog Ads and reports)
(Partial) landing on Threads, dynamic labels in Catalog Ads and in-depth graphs in Ad Manager
https://www.linkedin.com/feed/update/urn:li:activity:7321215830375981057/ (Dario Zannoni on ads in Threads)
https://www.socialmediatoday.com/news/facebook-advantage-plus-catalog-ads-overlay-offers/746337/ (Andrew Hutchinson on Catalog Ads)
https://www.linkedin.com/feed/update/urn:li:activity:7321468551356116995/ (Barry Hott on breakdown charts)

3) You can now request to activate the beta on search terms in PMax
Ruben Runneboom confirms that the new search terms report is available on request via his Google representative (and shows data from a real case)
https://www.linkedin.com/feed/update/urn:li:activity:7321462565262311424/

4) Microsoft disables automatic linking between account managers and customer sub-accounts
Multiple specialists, including Kirk Williams, have confirmed that now it is no longer possible to self-connect, but you need to ask support (which responds in 5-7 days!)
https://www.linkedin.com/feed/update/urn:li:activity:7321833369854464000/

5) New three-level tables in Google Ads reports
Thomas Eccel was among the first ones to notice that it is now possible to create nested tables with up to three sub-levels
https://www.linkedin.com/feed/update/urn:li:activity:7321463659279319041/

6) Do you know the cost of new customers for your campaigns?
Well, you should! Andrew Lolk explains why New CAC is so important to correctly allocate the budget
https://www.linkedin.com/feed/update/urn:li:activity:7321465046700576768/

7) How to Increase Lead Quality and Decrease Lead Cost in MetaAds
Jon Loomer Shares 11 Best Practices for Working with Lead Ads in Meta
https://www.jonloomer.com/11-new-meta-lead-ads-features/

8) Linkedin Launches Qualified Lead Optimization
As announced some time ago, Linkedin is releasing these days the option to optimize for the highest value leads (requires CRM integration)
https://www.socialmediatoday.com/news/linkedin-qualified-leads-optimization-crm-targeting/746055/ (Andrew Hutchinson)

9) Snapchat Launches Affiliate Program for Ads
Content creators will be able to earn a fee for each advertiser acquired by the little ghost platform
https://forbusiness.snapchat.com/blog/snap-affiliate-program

10) How AI is changing the way to measure the success of campaigns
Lisa Raehsler shares some considerations on the KPIs now made available by the progressive integration of artificial intelligence
https://www.searchenginejournal.com/how-ai-is-changing-measure-success-digital-advertising/542710/

EXTRA CONTENTS

News in GA4 & GAds reports & conversion tracking – Ginny Marvin

Google confirms the stop to third party cookies sunset in Chrome – Anthony Chavez

The Script Day (free webinar on April 29 with some of the top World’s Gads Scripters) – Gabriele Benedetti

Some interesting PPC data by ProfitMetrics (Frederik Boysen), Tinuiti (Anu Adegbola) and IAB (Danny Goodwin)

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/ZVG7qELgC3c

May the ROI be with you! And… more peace for everyone!

PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.

Gianpaolo Lorusso
ADworld Experience founder

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