Top 10 PPC News from November 8 to 15, 2024

The top 10 international Pay Per Click Industry News from November 8 to 15, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).

 

 

1) Year-over-Year Data for PMax, Shopping & Search Campaigns
Navah Hopkins shared 2023/2024 comparison data for different campaign types across Optmyzr’s 3,000+ accounts
https://www.linkedin.com/feed/update/urn:li:activity:7262514229969137664/

 

2) EU Commission fines Meta almost €800M
It has been officially confirmed the fine for abuse of dominant position in classified ads for FB Marketplace
https://ec.europa.eu/commission/presscorner/detail/en/ip_24_5801

 

3) Video ads from non-advertiser creators are coming
Thomas Eccel reports the new “Creator Partnerships” section now available in various accounts for PMax and DGen
https://www.linkedin.com/feed/update/urn:li:activity:7264190713112743938/

 

4) New “Desired Frequency” Option in Meta Ads
Michael Vittori explains the new frequency settings now available in campaigns with awareness objective & lasting at least 7 days
https://www.linkedin.com/feed/update/urn:li:activity:7262010051681210368/

 

5) Google Clarifies Limits on Using Customer Match Lists
Use Outside of Its Guidelines Could Lead to Immediate Account Suspension
https://searchengineland.com/google-tightens-customer-match-rules-448204

 

6) TikTok Expands Affiliate Programs
It Will Now Be Easier to Post Affiliate Links from Selected Partners to Earn Commissions on Ads sales
https://www.socialmediatoday.com/news/tiktok-expands-affiliate-marketing-program/732839/

 

7) New customizable funnel in GAds
Filip Steiner reports that the new feature has appeared in some accounts in the conversion summary section
https://www.linkedin.com/feed/update/urn:li:activity:7264190473022398465/

 

8) Small updates to DGen and video campaigns (Shorts)
Thomas Eccel summarizes the new features recently released by Google (Shorts only, animated images from feed, audience in shorts and brand lift tools)
https://www.linkedin.com/feed/update/urn:li:activity:7264192148382605312/
9) Facebook & Instagram change ad-free signups
Meta has reduced the price for ad-free signups and has increased the possibility for users to not see personalized ads even in the free version
https://about.fb.com/news/2024/11/facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe/

 

10) Google Ads stops political ads in Europe until October 2025
Waiting for clarification on the new European rules
https://searchengineland.com/google-halt-political-ads-eu-448336

 

 

EXTRA CONTENTS

 

Vote for your top 5 favorite PPC influencers  – PPC Survey

 

Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/EDGpMQ_bKhI

 

Gianpaolo Lorusso
ADworld Experience founder

The Paid Search Association Is Proudly Sponsored By