The top 10 international Pay Per Click Industry News from May 3 to 10, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Will ChatGPT & Reddit be the next new guys in the block of search ads?
Both the companies are expected to move in this direction but only OpenAI could seriously threaten Google’s dominance
https://searchengineland.com/chatgpt-search-feature-rumors-heating-up-440337 (Danny Goodwin)
https://searchengineland.com/reddit-teases-search-ads-440343 (Anu Adegbola)
2) TikTok will share new tips for effective creation to SMB
The social giant will run a webinar on May 16 at 12pm CET specifically aimed at helping Small & Medium Businesses in their creative (& advertising) efforts
https://www.tiktok.com/business/en/blog/smbcreativewebinar
3) Smart bidding is not a magic wand
Navah Hopkins explains when & why you shouldn’t blindly trust smart bidding options in GAds
https://www.linkedin.com/feed/update/urn:li:activity:7194599324230598656/
4) SGE disruptive impact in SERPs (but with decreasing numbers, by now)
A new study by Tomasz Rudzki shed some light on Search Generative Experience, but decreasing SERP numbers seem to suggest it is not mature enough
https://ziptie.dev/blog/state-of-sge-11-google-sge-disruptions-found-after-analyzing-500k-queries/ (via Yoann Ferand)
https://searchengineland.com/google-search-results-without-sge-jump-440369
5) Latest updates & new “c0mpare in chart” feature in MetaAds
Bram Van der Allen reports and briefly explains the latest news for Facebook/Instagram Ads platforms
https://www.linkedin.com/feed/update/urn:li:activity:7194690278014799872/
https://www.linkedin.com/feed/update/urn:li:activity:7194690181994627072/
6) New section “Conversion performance” in GA4
Thomas Eccel explains the main features of the new section with Google Ads results appeared in some Google Analytics 4 accounts
https://www.linkedin.com/feed/update/urn:li:activity:7194691034134593536/
7) New PMax features announced (part II)
Georgi Zayakov recaps the last part of what will be arriving (digital coupons in maps, brand safety reports & pixel verification for display)
https://www.linkedin.com/feed/update/urn:li:activity:7193883463106629632/
8) Microsoft explains the latest AI functions in their ads platform
On May 15 (17:00-18:00CET) there will be a webinar focusing on Copilot integration, PMax & predictive targeting
https://about.ads.microsoft.com/en/blog/post/may-2024/empowering-small-and-midsize-businesses-for-growth-with-generative-ai
9) YouTube placement targeting mini-guide
Alex King (Adzoola) explains how to set video campaigns in GoogleAds to specifically target only pre-defined placements
https://www.ppchero.com/youtube-placement-targeting-low-risk-high-reward-youtube-ads/
10) New webinars with the godfathers of PMax 2nd gen optimization techniques
Channable announced 3 webinars with Bob Meijer, Ruben Runneboom & Floris De Schrijver in May (on the 16th), June & July
https://www.linkedin.com/feed/update/urn:li:activity:7193966100882014208/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/7vItLqtdVkc
May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important (I’ll consider it next week)!
Gianpaolo Lorusso
ADworld Experience founder
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