The top 10 international Pay Per Click Industry News from June 23 to July 7, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Google accused of low quality Video Ads Placements A report from Adalytics supposedly revealed that Google violated its own quality standards when placing video ads on yhird-party websites (D. Meier) https://videoweek.com/2023/06/28/google-accused-of-costing-brands-billions-in-video-ad-placements/
2) Google released an open source tool to auto-optimize shopping feeds Google Feedgen uses Large Language Models (LLMs) to generate optimised titles & description and fill missing attributes in product feeds (A. van de Pol) https://www.linkedin.com/posts/alexvandepol-apoldigital_googleads-google-onlinemarketing-activity-7081545816783347712-_7mL/
3) Performance Max adoption rates still is around 50% of shopping campaigns Martijn Beumer (co-founder of the largest EU CSS, Producthero.com) shares PMax adoption rates among thier 431 merchants https://www.linkedin.com/feed/update/urn:li:activity:7083004004548456448/
4) How PMax brand exclusions works (or will work) Very nice mini-guide to the new brand exclusion function coming to PMax (B. Meijer & M. McNair) https://www.ppcmastery.com/blog/tpe-49-brand-exclusions-how-to-exclude-brand-from-pmax
5) Hot to get the most out of PPC for SaaS campaigns Sophie Logan shares an interesting list of targeting best practices for Software as a Service brands (including display audiences) https://searchengineland.com/ppc-tactics-saas-brands-429126
6) Advantage campaing budget best practices Jon Loomer shares a mini-guide to budget strategies in Facebook’s automated campaigns https://www.jonloomer.com/advantage-campaign-budget-best-practices/
7) The fastest ways to build retargeting audiences on LikedinAds Eric Jones (B2Linked) shares useful tips to rapidly populate your LinkedinAds remarketing lists https://b2linked.com/blog/the-fastest-ways-to-build-retargeting-audiences-on-linkedin-ads/
8) Google makes GAds API keyword validation process real time + search themes in PMax Adriaan Dekker spotted an alert for Google Ads API users that the process will now lead to immediate policy violation failures + Alfred Simon PMax new function https://www.linkedin.com/feed/update/urn:li:activity:7083018938250330112/ https://www.linkedin.com/posts/adriaan-dekker-93b048a9_pmax-ads-ppc-activity-7083065848566804480-DarN/
9) Also Microsoft now uses 3 strike out rule for policy violations Starting form July 1, Microsoft joined Google in immediately suspending services when advertisers hit 3 repeated policy violations https://about.ads.microsoft.com/en-us/blog/post/june-2023/updates-to-our-network-policies
10) Google launched a new (paying) tool to find GenZ favorite music for your ads Gen Z Music lineup is now available to enrich video campaigns with 18-24 years old favourite music (N. Agius) https://searchengineland.com/google-ads-gen-z-music-lineup-429148
EXTRA CONTENT Facebook Ads sizes recap https://www.creatopy.com/blog/facebook-ad-sizes/
Instagram Ad sizes recap https://www.creatopy.com/blog/instagram-ad-sizes/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/MhwjjrPhU0I Gianpaolo Lorusso ADworld Experience founder
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