The top 10 international Pay Per Click Industry News from July 26 to August 2, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) GAds updates for AI asset generation & PMax reporting
Google has announced a series of very interesting enhancements. Ginny Marvin (GAds Liaison) made a clear and impeccable recap (as usual).
https://www.linkedin.com/feed/update/urn:li:activity:7224293043670065152/
2) Conversion actions that really pay in Meta Ads
Kevin Kovach and Bram Van der Hallen have shared two great posts that basically say the same thing: conversion data fed to Meta are the key element for success
https://www.linkedin.com/feed/update/urn:li:activity:7225043530736427008/
https://www.linkedin.com/feed/update/urn:li:activity:7224764221660553217/
3) Clarity (Microsoft) and Google are developing new reporting features through natural language processing
Very interesting the prompt examples shared by Josh Silverbauer (on Clarity, which we all hope will let us miss Google Optimize a little less) and Aleksejus Podpruginas (GAds)
https://www.linkedin.com/feed/update/urn:li:activity:7224297368077103105/
https://www.linkedin.com/feed/update/urn:li:activity:7224035848957132800/
4) The latest updates in MetaAds
The usual nice recap by Bram Van der Hallen (text extraction, adv+ targeting, multiple conversion options in leads campaigns, customer list updates)
https://www.socialmediatoday.com/news/meta-expands-ai-chatbot-more-regions-adds-new-functionality/722194/
5) Nice mini-guide to Max Performance optimizations
Mike Ryan has shared a nice post with a recap of many of the most effective best practices for optimizing Performance Max campaigns
https://smarter-ecommerce.com/blog/en/google-ads/decoding-pmax-seasonality-adjustments/
6) Digital Ads Benchmark Report for Q2 2024
Karooya shared the latest executive summary of the well-known quarterly report on online advertising curated by Tinuiti
https://www.karooya.com/blog/digital-ads-benchmark-report-by-tinuiti-q2-2024/
7) Reddit launches Lead Generation Ads (and blocks all bots except Google’s)
It looks like Reddit is serious about its advertising platform (& probably made an exclusive deal with Google)
https://www.business.reddit.com/blog/reddit-launches-lead-generation-ads-powered-by-zapier-integration
https://www.reddit.com/r/OpenAI/comments/1eh6fit/reddit_ceo_says_microsoft_needs_to_pay_to_search/
8) 7 Ways to Promote GAds Promotions
Michelle Morgan shared a nice recap of the most effective ways to highlight offers in Google Ads
https://www.wordstream.com/blog/promotions-in-google-ads
9) New PMax Options to Drive high value new customers
Mihai Ciurea was among the first to share some new targeting options that have appeared in Performance Max campaigns (& added a few interesting highlights)
https://www.linkedin.com/feed/update/urn:li:activity:7224031558297427968/
10) New diagnostic tab on advanced conversions increasingly available in GAds
Thomas Eccel reminds where the new tab can be found and what data it reports
https://www.linkedin.com/feed/update/urn:li:activity:7224033901843759105/
EXTRA CONTENTS
GoogleAds will automatically import supplemental feeds (now Sources) & rules in GMC Next (Kirk Williams)
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/SiC6YyhfATs
Gianpaolo Lorusso
ADworld Experience founder
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