The top 10 international Pay Per Click Industry News from January 24 to 31, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Demand Gen are expanding (sunsetting Video Action campaigns too)
Google announced a series of new features for DGen campaigns, including the expansion to GDN and the upgrade from Video Action campaigns
https://blog.google/products/ads-commerce/new-demand-gen-features-2025/ official announcement
https://www.linkedin.com/feed/update/urn:li:activity:7290998863442669569/ Ginny Marvin’s recap
https://www.linkedin.com/feed/update/urn:li:activity:7290997123934777346/ timeline transition from Video Action Campaign to DGen
2) More Meridian for everyone 🙂
Google releases its open-source Marketing Mix Model to all advertisers
https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/
3) Deep dive in your brand protection campaign CPCs
Andrea Atzori shared yet another case of brand protection campaigns with absurd costs per click (be careful to use the same method for non-brand campaigns though)
https://www.linkedin.com/feed/update/urn:li:activity:7290998651177390083/
4) Not all automatic applied recommendations are made equal
Brad Geddes shares some thoughts on automatically applied recommendations to absolutely avoid and those that are worth considering
https://searchengineland.com/top-google-ads-recommendations-you-should-always-ignore-use-or-evaluate-451140
5) Meta eliminates the “Audience Types” option in Adv+ Catalog Ads
It will no longer be possible to add specific audience types in Advantage+ catalog ads, but custom audiences remain (Andrew Hutchinson)
https://www.socialmediatoday.com/news/meta-advantage-plus-catalog-ad-targeting-update/738671/
6) Facebook Ad Trends in 2025
Michelle Morgan shared some interesting observations on the future evolutions we can expect in Meta
https://www.wordstream.com/blog/facebook-ad-trends-2025
7) New Telegram Alert Script for Stopped Campaigns
Giuseppe Scollo shared a new script that notifies you on Telegram if your campaigns are no longer making impressions
https://www.linkedin.com/feed/update/urn:li:activity:7290355105822892033/
8) How to Optimize Your Campaigns for Amazon Sellers
Nice post by Kirti Rana on optimizing campaigns where you can’t track conversions
https://www.linkedin.com/feed/update/urn:li:activity:7290355105822892033/
9) GAds Audience Tracking (or Viewing) Issues on January 22nd and 23rd
Slav Kolchev reports significant drops in audience tracking in Google Ads, and judging by the comments, the issue seems to be quite widespread
https://www.linkedin.com/feed/update/urn:li:activity:7290997731123191809/
10) Keep talking to your leads in Messenger
Jon Loomer reports a new feature in MetaAds that lets you immediately start a conversation in Messenger after collecting a lead
https://www.jonloomer.com/qvt/connect-with-leads-in-messenger/
EXTRA CONTENTS
PPC global statistics Q4 2024 – Kenshoo Skai
SMB marketing calendar 2025 for each country – TikTok
Paid Search Association Conference on Feb 12, 2025 – Paid Search Association
Registration to ADworld Experience 2025 is open (& price will soon rise again) – ADworld Experience
PS: Please comment if you think I missed something important (I’ll consider next week! 🙂 Thank You.
Gianpaolo Lorusso
ADworld Experience founder
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