The top 10 international Pay Per Click Industry News from December 22, 2023, to January 12, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) FacebookAds removes some other detailed targeting audiences
Starting from 1/15 Meta will remove other “sensitive / redundant / too granular or detailed” targeting options
https://www.facebook.com/business/help/458835214668072
2) Consent Mode V2 evolution
Thomas Eccel explains in detail conditions to start conversion modeling
https://www.linkedin.com/feed/update/urn:li:activity:7149337600460333056/
3) Google will provide cross-product suggestions
Google is starting asking permission for data sharing to provide suggestions about GAds connected products such as GA4, Merchant Center, Business Profiles etc
https://support.google.com/google-ads/answer/14224811
4) PMax updates corner
Patrick Gehn spotted a new explanations overview & Thomas Eccel a new auction insights
https://www.linkedin.com/feed/update/urn:li:activity:7151228088117264385/
https://www.linkedin.com/feed/update/urn:li:activity:7151228668260798464/
5) TikTok is partnering with new third party tools to measure brand lift & attribution
New year, new partners for TikTok measurement
https://www.tiktok.com/business/en/blog/introducing-measurement-partner-specialties
6) Nice tip to limit budget waste with out of stock items
Manasvini Ligga shared how you can automatically exclude out of stok items in Dynamic Search Campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7148265323052400640/
7) Doing retargeting the right way in LinkedInAds
AJ Wilcox shares some interesting tips on how to start retargeting with small audiences
https://b2linked.com/blog/start-retargeting-small-audiences-linkedin-ads/
8) Google will release rules & supplemental feed in GMC Next “early this year”
Kirk Williams reported Ginny Marvin confirming that those functionalities will be coming soon to the new interface
https://www.linkedin.com/posts/ppckirk_gmc-gmcnext-googlemerchantcenter-activity-7151240148519653376-tySU/
9) Is Google overpushing ads?
John Bradbury (Android Police) confirms Google is following Meta’s example on that
https://www.androidpolice.com/googles-issue-excessive-advertisements-growing-worse/
10) Advanced audience targeting in programmatic is possible (if you know how to do it)
Anna Borchert (Granular) reports 3 real case study results both in B2B/B2C sectors
https://granularmarketing.com/enhancing-performance-with-advanced-audience-targeting-in-programmatic-advertising/
EXTRA CONTENT
What 3rd party Cookies removal means for MetaAds https://www.jonloomer.com/what-chromes-elimination-of-third-party-cookies-means-for-meta-advertisers/
Free webinar on PMax optimization by Paid Search Association https://www.linkedin.com/events/7151297653593497601/comments/
ADworld Experience 2024 call for speakers https://www.adworldexperience.it/en/call-for-speakers-2024/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/mbgnfhUvuRw
May the ROI be with you! And… more peace for everyone 😉
PS: Please comment if you think I missed something important!
Gianpaolo Lorusso
ADworld Experience founder
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