The top 10 international Pay Per Click Industry News from December 6 to 13, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) The most popular CMP platforms are now easier to integrate with GA4 & GAds
Ginny Marvin (Google) confirmed that it will soon be possible to integrate Consentmanager, Cookiebot, Iubenda and Usercentrics directly into the Google Tag
https://www.linkedin.com/feed/update/urn:li:activity:7272245805523095554/
3) One size for all ad formats in MetaAds
Jon Loomer shared a template that allows you to use the auto-adaptation of creative sizes setting a safe area with cuts to contents
https://www.jonloomer.com/qvt/safe-zones-template-meta-ads/
4) Google Search Partners are still alive and fighting among us
Mike Ryan confirms that Google’s Search Partners (often very low in quality) still account for about 5% of search traffic, even in PMax
https://www.linkedin.com/feed/update/urn:li:activity:7273037725753036800/
5) Have you ever tried branded feeds?
Denie Geertzen suggests an interesting way to make a product feed with well-known/sought-after brands more attractive
https://www.linkedin.com/feed/update/urn:li:activity:7272287872706064384/
6) Quick sharing of reports in MetaAds
Bram Van der Hallen points out a new feature that simplifies the process of sharing reports from MetaAds campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7272601185772064768/
7) Nice recap of the most important innovations in GAds in 2024
Michelle Morgan recaps the main innovations of the year and what they mean for advertisers
https://www.wordstream.com/blog/2024-google-ads-news
8) The “backwards onion” of GAds campaigns
Ruben Runneboom reminds us that working on the most trafficked landing pages can often bring results that should not be overlooked
https://www.linkedin.com/feed/update/urn:li:activity:7273265294834352128/
9) Mini-guide to campaigns to promote events on Linkedin
Linkedin shares some useful tips for those who promote online events (but also in person)
https://www.linkedin.com/business/marketing/blog/linkedin-ads/getting-started-with-linkedin-live-event-ads
10) Managed payment methods are coming to GMC
Emmanuel Flossie reports that it is now possible to indicate payment methods in the Merchant Center (probably due to the errors in auto-detect)
https://www.linkedin.com/feed/update/urn:li:activity:7273273507243843584/
Meta shares some interesting data on holiday season trends – Meta
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/AW4HCmRPhXM
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
