The top 10 international Pay Per Click Industry News from October 11 to 25, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
2) Watch out for MetaAds “automatic adjustments”
You thought that only Google would push its “automatic recommendations” but no… Meta must have thought it was a great idea 🙂
https://searchengineland.com/meta-automatic-adjustments-ad-accounts-concerns-447720
3) The latest news in MetaAds
Very busy week in Meta. Dario Zannoni and Bran Van der Hallen explain a series of new features just released.
https://www.linkedin.com/feed/update/urn:li:activity:7254824338372124672/
https://www.linkedin.com/feed/update/urn:li:activity:7253521585393811456/
https://www.linkedin.com/posts/bramvanderhallen_facebookads-updates-activity-7254377835031597057-b2i4/
4) What are “Fallback” Shopping campaigns and why do they work
Andrew Lolk explains how to set up fallback campaigns that take over from the main ones when they experience visibility drops.
https://savvyrevenue.com/blog/fallback-shopping-campaigns/
5) Google Personalizes Shopping SERPs with AI
Big Transformations Announced for Shopping Tab with Personalized Experience Thanks to Artificial Intelligence
https://blog.google/products/shopping/google-shopping-ai-update-october-2024/
6) Nice recap of the latest news in PMax
Georgi Zayakov summarizes the latest important news released by Google in Performance Max campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7255101537239089153/
7) Why you might want to reconsider targeting in Meta Ads
Jon Loomer explains how and why he changed the way he runs campaigns in Meta
https://www.jonloomer.com/5-meta-ads-tests-targeting/
8) Linkedin announces new promotional tools coming soon
New tools to push live events and Thought Leader Ads announced by Linkedin
https://www.linkedin.com/pulse/helping-brands-engage-influence-buyers-new-advertising-crj9c/
9) Google releases shareable ad previews
You can now share a preview of responsive search ads with customers
https://www.seroundtable.com/google-ads-adds-sharable-ad-previews-asset-experiments-final-url-expansion-38296.html
10) AI-powered reports are coming to GAds
Hana Kobzova tried and shared some observations on the new interesting feature (for now available only in the English interface).
https://www.linkedin.com/feed/update/urn:li:activity:7253717145748983808/
EXTRA CONTENTS
Pre-order ADworld Experience 2024 videos with an extra 20%OFF until Monday 10/28 – ADworld Experience
Webinar on the latest updates in Google’s PMax & Meta’s Advantage+ with me & Dario Zannoni – Channable
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/PYjsaunLl84
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂
Gianpaolo Lorusso
ADworld Experience founder
The Paid Search Association Is Proudly Sponsored By
