The top 10 international Pay Per Click Industry News from September 1 to 9, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Ad Strength debunked (by a study on 1M+ ads)
Optmyzr published a study evidencing no direct correlation between ad strength and performance (Navah Hopkins)
https://www.optmyzr.com/blog/google-ad-strength-study/
2) Enhanced CPC to be retired in October 2024
Campaigns using it will automatically migrate to manual cpc in March 2025 (another piece of GAds history that disappears)
https://support.google.com/google-ads/answer/2464964
3) Targeting in MetaAds and the advertiser’s role
Great post by Jon Loomer summarizing the evolution of targeting strategies in Meta and how to make the most of them
https://www.jonloomer.com/meta-ads-targeting-role/
4) New “Advanced Plans” in Performance planner for Display and Video campaigns
Thomas Eccel describes this new section of the campaign planner dedicated to the expected results in Video and Demand Gen campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7236710599831769089/
5) The impact of Meta ads on search (and conversions)
Bram Van der Hallen explains how to obtain a report that shows how many people use Google to reach our site after seeing a Meta ad
https://www.linkedin.com/feed/update/urn:li:activity:7237498426978951168/
6) Tool to download Google Ads auction data
Mike Rhodes has released a free application to go back to using auction data in Looker Studio (recently removed by Google) or in other charting tools
https://www.linkedin.com/feed/update/urn:li:activity:7238936302761500672/
7) Google starts automatically connecting GAds to Merchant Center
The connection between GMC and GAds accounts that refer to the same site/account could activate automatically (Casey Gill)
https://www.linkedin.com/feed/update/urn:li:activity:7238942348494180352/
8) Mini-guide to WhatsApp message assets in Google Ads (in beta)
This new feature still in beta promises interesting performances, when it is released globally (Kirti Rana)
https://www.karooya.com/blog/boosting-campaign-performance-message-assets-beta-google/
9) Demand Gen now allows you to limit the target by age and gender
Dario Zannoni reports that Satoshi Ando has seen among the first this new targeting setting very useful
https://www.linkedin.com/feed/update/urn:li:activity:7236398363229777920/
10) The latest news from Microsoft Advertising
In September news in audience ads, in brand safety control, access to more CTV, PMax (& IndexNow), max conv value in portfolio bid strategies etc
https://about.ads.microsoft.com/en/blog/post/september-2024/audience-ads-releases-and-other-updates-for-september
EXTRA CONTENTS
“Improper” attributions in Demand Gen – Martin Roettgerding
Holyday Shopping Statistics – Tinuiti
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/1jOpaaiGOQY
If I missed something important, please comment (I’ll consider it next week)! Thank you.
May the ROI be with you and… more peace for everyone! 🙂
Gianpaolo Lorusso
ADworld Experience founder
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