The top 10 international Pay Per Click Industry News from July 28 to August 14, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience (the World’s Largest PPC-Cases-Only event).
1) Are serious search term reports coming to PMax?
An update in GAds API improved the possibility to have a clearer (but still limited) report for search terms (Mike Rhodes & Martin Roettgerding)
https://www.linkedin.com/feed/update/urn:li:activity:7096358122285395968/
2) PMax feed only campaigns might come to a sudden end
Google might use images from product feed to unlock additional inventory & formats (Mike Ryan)
https://www.linkedin.com/feed/update/urn:li:activity:7096773927405780992/
3) Enhanced CPC in shopping campaigns will behave like manual CPC starting from October 23
Adriaan Deckker recalls an update which could radically change standard shopping campaigns behaviour
https://www.linkedin.com/feed/update/urn:li:activity:7096377191914979328/
4) The hidden power of seasonal adjustments
Felix Kohmaier suggests some interesting ways of using seasonal adjustments in expected conversion numbers to prevent budget waste
https://www.linkedin.com/feed/update/urn:li:activity:7096761782224003072/
5) MetaAds spending limits mini guide
Jon Loomer explains in details how spending limits act at account and campaign level
https://www.jonloomer.com/campaign-spending-limits-account-spending-limits-daily-spending-limits/
6) TikTok limits targeting options in Europe to meet EU privacy requirements
The chinese social giant announced a revision of its PPC platform limiting the use of personalized ads
https://newsroom.tiktok.com/en-eu/fulfilling-commitments-dsa-update
7) 10 good examples of FacebookAds campaigns
Marisa Giacalone (Jumpfly) shares her top ten MetaAds in the health & wellness industry
https://www.jumpfly.com/blog/my-10-current-favorite-health-wellness-ads-on-meta/
8) All the ways to exclude branded traffic in PMax
Menachem Ani explains how to exclude brands in Google Performance Max campaigns and when to use one of the 4 ways to do it
https://www.linkedin.com/feed/update/urn:li:activity:7096393022120038400/
9) TikTok AI script generator mini-guide
Anna Sonnenberg shares several best practices in using the automatic script tool to quickly generate short-form video ads
https://www.socialmediaexaminer.com/how-to-make-better-tiktok-ads-tiktok-ai-script-generator/
10) Microsoft PMax & other updates for August
Official announcements of improvements by Microsoft + comment on PMax open beta by Dan Roberts (PPC Hubbub)
https://about.ads.microsoft.com/en-us/blog/post/august-2023/performance-max-open-beta-and-other-updates-for-august
https://searchenginehubbub.com/microsoft/microsoft-advertising/microsoft-ads-performance-max-aims-to-be-more-transparent-than-google/
EXTRA CONTENT
Is broad match keeping its promises? https://searchengineland.com/google-ads-broad-match-data-ppc-marketers-429885
Linkedin Ad specs updated to 2023 https://www.creatopy.com/blog/linkedin-ad-specs/
Here is a video commentary of the news (starting from the last one, like in any honorable news-parade): https://youtu.be/HNeS5GldSAk
Gianpaolo Lorusso
ADworld Experience founder
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